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Cases on innovations in educational ...

Mukerji, Siran.

Cases on innovations in educational marketing = transnational and technological strategies /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Cases on innovations in educational marketing/ Purnendu Tripathi and Siran Mukerji, editors.
Reminder of title:	transnational and technological strategies /
other author:	Tripathi, Purnendu,
Published:	Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), : c2011.,
Description:	xxi, 369 p. :ill. ; : 29 cm.;
Subject:	Education, Higher - Cross-cultural studies. - Marketing -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-599-5
ISBN:	9781609606008 (ebook)

Cases on innovations in educational marketing = transnational and technological strategies /
Cases on innovations in educational marketingtransnational and technological strategies /[electronic resource] :Purnendu Tripathi and Siran Mukerji, editors. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2011. - xxi, 369 p. :ill. ;29 cm.

Includes bibliographical references.

"This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"-- Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781609606008 (ebook)Subjects--Topical Terms:

805192
Education, Higher
--Marketing--Cross-cultural studies.Subjects--Index Terms:

Advertising campaigns

LC Class. No.: LB2342.82 / .C37 2011eb

Dewey Class. No.: 338.4/3378

Cases on innovations in educational marketing = transnational and technological strategies /
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003 IGIG
005 19991118133936.0
008 111221s2011 paua fsb 000 0 eng d
010 $z 2011001300
020 $a 9781609606008 (ebook)
020 $a 9781609605995 (hardcover)
035 $a (CaBNVSL)gtp00548341
035 $a 00000222
040 $a CaBNVSL $c CaBNVSL $d CaBNVSL
050 4 $a LB2342.82 $b .C37 2011eb
082 0 4 $a 338.4/3378 $2 22
245 0 0 $a Cases on innovations in educational marketing $h [electronic resource] : $b transnational and technological strategies / $c Purnendu Tripathi and Siran Mukerji, editors.
260 $a Hershey, Pa. : $b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), $c c2011.
300 $a xxi, 369 p. : $b ill. ; $c 29 cm.
504 $a Includes bibliographical references.
520 3 $a "This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"-- Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Education, Higher $x Marketing $v Cross-cultural studies. $3 805192
650 0 $a Education, Higher $x Marketing $x Technological innovations $v Cross-cultural studies. $3 805193
650 0 $a Transnational education $v Cross-cultural studies. $3 805194
653 $a Advertising campaigns
653 $a Benefits of E-learning
653 $a Ethics of marketing education
653 $a Global partnerships
653 $a Government policies
653 $a Marketing strategies
653 $a Online instruction
653 $a School identity
653 $a Service quality perceptions
653 $a Teaching and learning networks
700 1 $a Tripathi, Purnendu, $d 1975- $3 805190
700 1 $a Mukerji, Siran. $3 805191
710 2 $a IGI Global. $3 805187
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-599-5

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