國立虎尾科技大學 |

Technological innovation = generating economic results /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Technological innovation/ edited by Gary D. Libecap, Marie C. Thursby.
Reminder of title:	generating economic results /
other author:	Libecap, Gary D.
Published:	Bingley, U.K. :Emerald, : 2008.,
Description:	1 online resource (347 p.).
Subject:	Business & Economics - Budgeting. -
Online resource:	http://www.emeraldinsight.com/1048-4736/18
ISBN:	9781849505321 (electronic bk.)

Technological innovation = generating economic results /
Technological innovationgenerating economic results /[electronic resource] :edited by Gary D. Libecap, Marie C. Thursby. - Bingley, U.K. :Emerald,2008. - 1 online resource (347 p.). - Advances in the study of entrepreneurship, innovation and economic growth,v. 181048-4736 ;. - Advances in the study of entrepreneurship, innovation and economic growth ;v. 12..

Introduction / Marie C. Thursby -- Appropriating the returns from innovation / Marco Ceccagnoli, Frank T. Rothaermel -- Patents and technology commercialization : issues and opportunities / Margo A. Bagley -- Beyond patents : the role of copyrights, trademarks, and trade secrets in technologycommercialization / Stuart J.H. Graham -- Marketing strategy considerations in the commercialization of new technologies : an overview and framework for strategy development / Leslie H. Vincent -- Competitive advantage in technology intensive industries / Frank T. Rothaermel -- Technology commercialization : cooperative versus competitive strategies / Anne W. Fuller, Marie C. Thursby -- Introduction to financeand valuing early stage technology / Matthew J. Higgins -- Venture capital financing and documentation / William J. Carney -- The anatomy of contracts in licensing : the context of Bayh-Dole / Anne M. Rector, Marie C. Thursby -- The benefits and liabilities of multidisciplinary commercialization teams : how professional composition and social networks influence team processes / Jill Perry-Smith, Leslie H. Vincent -- Intellectual property protection in the global economy / Louise Hallenborg, Marco Ceccagnoli, Meadow Clendenin.

Profiting from technological innovation is a key strategic challengein technology-intensive industries because it requires not only scientific and engineering expertise but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. First, the strategic options available to an innovating firm attempting to commercialize inventions are presented in the context of the legal system and the complementary assets needed for commercialization. Next, the benefits and liabilities associated with multidisciplinary commercialization teams are covered. The chapters on intellectual property include a basic guide to patents, designs, copyrights, trademarks and trade secrets and marks, as well as an analysis of how these mechanisms can be viewed as complements in commercialization. Issues and challenges associated with US laws such as Bayh-Dole are covered.Three chapters cover elements of strategy including industry analysis and strategy, marketing strategy,alliances and other strategies for technology commercialization. The final chapters cover financialissues in commercialization, with a guide to different techniques used in valuing early stage technologies, steps in obtaining venture capital funding, and an analysis of the role of contracts and nondisclosure agreementsin licensing of early stage inventions.

ISBN: 9781849505321 (electronic bk.)Subjects--Topical Terms:

810382
Business & Economics
--Budgeting.

LC Class. No.: HC79.T4 / T43 2008

Dewey Class. No.: 338.064

Universal Decimal Class. No.: 330.1

Technological innovation = generating economic results /
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520 $a Profiting from technological innovation is a key strategic challengein technology-intensive industries because it requires not only scientific and engineering expertise but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. First, the strategic options available to an innovating firm attempting to commercialize inventions are presented in the context of the legal system and the complementary assets needed for commercialization. Next, the benefits and liabilities associated with multidisciplinary commercialization teams are covered. The chapters on intellectual property include a basic guide to patents, designs, copyrights, trademarks and trade secrets and marks, as well as an analysis of how these mechanisms can be viewed as complements in commercialization. Issues and challenges associated with US laws such as Bayh-Dole are covered.Three chapters cover elements of strategy including industry analysis and strategy, marketing strategy,alliances and other strategies for technology commercialization. The final chapters cover financialissues in commercialization, with a guide to different techniques used in valuing early stage technologies, steps in obtaining venture capital funding, and an analysis of the role of contracts and nondisclosure agreementsin licensing of early stage inventions.
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