國立虎尾科技大學 |

Digital signage = software, networks, advertising, and displays : a primer for understanding the business /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Digital signage/ Jimmy Schaeffler.
其他題名:	software, networks, advertising, and displays : a primer for understanding the business /
作者:	Schaeffler, Jimmy.
出版者:	Amsterdam ;Focal Press, : 2008.,
面頁冊數:	1 online resource (xxi, 273 p.) :ill. :
標題:	Digital signage. -
電子資源:	http://www.sciencedirect.com/science/book/9780240810416
ISBN:	9780240810416

Digital signage = software, networks, advertising, and displays : a primer for understanding the business /
Schaeffler, Jimmy.

Digital signagesoftware, networks, advertising, and displays : a primer for understanding the business /[electronic resource] :Jimmy Schaeffler. - Amsterdam ;Focal Press,2008. - 1 online resource (xxi, 273 p.) :ill. - NAB executive technology briefings. - NAB executive technology briefings..

Includes bibliographical references and index.

1. The Big Picture: An Overview of Digital Signage -- 2. What is Digital Signage? -- 3. What's Driving Digital Signage? -- 4. When And Where To Use Digital Signage? -- 5. Content -- 6. Who's Right For Digital Signage? -- 7. How To Chose Your Digital Signage -- 8. Business Models -- 9. International Digital Signage -- 10. Where and How To Start -- 11. The Future of Digital Signage.

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered. * Part of the NAB Executive Technology Briefing series, which brings you industry technology information in a non-technical fashion * Comprehensive introduction to Digital Signage software, hardware, technologies, trends, projections and how to approach the industry * Covers business aspects and market conditions.

ISBN: 9780240810416

Source: 152609:152763Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

811448
Digital signage.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD9697.S542 / S33 2008

Dewey Class. No.: 659.13/6

Digital signage = software, networks, advertising, and displays : a primer for understanding the business /
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588 $a Description based on print version record.
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