國立虎尾科技大學 |

Marketing island destinations = concepts and cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing island destinations/ edited by Acolla Lewis-Cameron, Sherma Roberts.
Reminder of title:	concepts and cases /
other author:	Lewis-Cameron, Acolla.
Published:	Oxford :Elsevier, : 2010.,
Description:	1 online resource (xiii, 171 p.)
Subject:	Tourism - Marketing. -
Online resource:	http://www.sciencedirect.com/science/book/9780123849090
ISBN:	9780123849090

Marketing island destinations = concepts and cases /
Marketing island destinationsconcepts and cases /[electronic resource] :edited by Acolla Lewis-Cameron, Sherma Roberts. - Oxford :Elsevier,2010. - 1 online resource (xiii, 171 p.) - Elsevier insights. - Elsevier insights..

Includes bibliographical references.

Small Island Developing States: Issues and Prospects / Sherma Roberts & Acolla Lewis-Cameron -- Strategic Destination Marketing: The Key to a Competitive Advantage / Acolla Lewis-Cameron & Sherma Roberts -- Rebranding Norfolk Island -- is it enough to rebuild visitor numbers? / Bruce Prideaux & Terry Watson -- British and French Visitors' Motivations and Images of Mauritius: A Qualitative Approach / Girish Prayag -- Market Positioning: The case of Barbados / Jennifer V. Barrow and Sherma Roberts -- Investigating Marketing Opportunities of a Politically Challenged Island Destination: The case of North Cyprus / Erdogan Ekiz, Kashif Hussain, Stanislav Ivanov -- E-Marketing: An Evaluation of Tobago's Official Tourism Website / Sherma Roberts -- Strategic destination marketing, Nagigi style: Olivia's Homestay in Fiji / Anne Campbell -- Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawai'ian Islands / Julie Tate -- Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember / Novelette Morton, Devon Liburd & Carolyn James -- Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean / Acolla Lewis-Cameron -- Weathering the Storm -- Crisis Marketing for Small Island Tourist Destinations / Barney G. Pacheco and Acolla Lewis-Cameron -- The Competitive Island Destination / Acolla Lewis-Cameron & Sherma Roberts.

Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination. Takes a multi-dimensional approach by addressing the amalgam of issues involved in the marketing of a destination By prefacing the case study discussions with the conceptual framework of destination marketing, the book provides a rich balance of theory and action in practice It adopts a small island developing state perspective of destination marketing.

ISBN: 9780123849090

Source: 1101634:10953921Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

599886
Tourism
--Marketing.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: G155.A1 / M37 2010

Dewey Class. No.: 338.47910688

Marketing island destinations = concepts and cases /
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245 0 0 $a Marketing island destinations $h [electronic resource] : $b concepts and cases / $c edited by Acolla Lewis-Cameron, Sherma Roberts.
260 $a Oxford : $b Elsevier, $c 2010.
300 $a 1 online resource (xiii, 171 p.)
490 1 $a Elsevier insights
504 $a Includes bibliographical references.
505 0 $a Small Island Developing States: Issues and Prospects / Sherma Roberts & Acolla Lewis-Cameron -- Strategic Destination Marketing: The Key to a Competitive Advantage / Acolla Lewis-Cameron & Sherma Roberts -- Rebranding Norfolk Island -- is it enough to rebuild visitor numbers? / Bruce Prideaux & Terry Watson -- British and French Visitors' Motivations and Images of Mauritius: A Qualitative Approach / Girish Prayag -- Market Positioning: The case of Barbados / Jennifer V. Barrow and Sherma Roberts -- Investigating Marketing Opportunities of a Politically Challenged Island Destination: The case of North Cyprus / Erdogan Ekiz, Kashif Hussain, Stanislav Ivanov -- E-Marketing: An Evaluation of Tobago's Official Tourism Website / Sherma Roberts -- Strategic destination marketing, Nagigi style: Olivia's Homestay in Fiji / Anne Campbell -- Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawai'ian Islands / Julie Tate -- Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember / Novelette Morton, Devon Liburd & Carolyn James -- Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean / Acolla Lewis-Cameron -- Weathering the Storm -- Crisis Marketing for Small Island Tourist Destinations / Barney G. Pacheco and Acolla Lewis-Cameron -- The Competitive Island Destination / Acolla Lewis-Cameron & Sherma Roberts.
520 $a Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination. Takes a multi-dimensional approach by addressing the amalgam of issues involved in the marketing of a destination By prefacing the case study discussions with the conceptual framework of destination marketing, the book provides a rich balance of theory and action in practice It adopts a small island developing state perspective of destination marketing.
588 $a Description based on print version record.
650 0 $a Tourism $x Marketing. $3 599886
650 0 $a Place marketing. $3 564700
650 0 $a Islands. $3 775863
650 7 $a BUSINESS & ECONOMICS $x Industries $x Hospitality, Travel & Tourism. $2 bisacsh $3 811612
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Lewis-Cameron, Acolla. $3 812297
700 1 $a Roberts, Sherma. $3 812298
830 0 $a Elsevier insights. $3 791786
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780123849090
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