國立虎尾科技大學 |

Writing for visual media

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Writing for visual media/ Anthony Friedmann.
Author:	Friedmann, Anthony.
Published:	Burlington, MA :Focal Press, : c2010.,
Description:	1 online resource (xxvii, 399 p.) :ill. :
Subject:	Mass media - Authorship. -
Online resource:	http://www.sciencedirect.com/science/book/9780240812359
ISBN:	9780240812359

Writing for visual media
Friedmann, Anthony.

Writing for visual media[electronic resource] /Anthony Friedmann. - 3rd ed. - Burlington, MA :Focal Press,c2010. - 1 online resource (xxvii, 399 p.) :ill.

Includes bibliographical references and index.

DEFINING THE PROBLEM; Describing One Medium Through Another; Describing Sight and Sound; The Stages of Script Development; A Seven-Step Method for Developing a Creative Concept; SOLVING COMMUNICATION PROBLEMS WITH VISUAL MEDIA; Ads and PSAs: Copywriting for Visual Media; Corporate Communications; Training, Instruction, and Education; Documentary and Nonfiction Narratives; ENTERTAINING WITH VISUAL MEDIA; Dramatic Structure and Form; Techniques for Long-Form Scripts; Writing Techniques for Adaptation; Television Series, Sitcoms, and Soaps; WRITING FOR NONLINEAR AND INTERACTIVE MEDIA; Writing and Interactive Design; Writing for Interactive Communications; Writing for Interactive Entertainment; ANTICIPATING PROFESSIONAL ISSUES; You Can Get Paid to Do This; Appendix: Script Formats.

Writing for Visual Media looks at the fundamental problems a writer faces in learning to create content for media that is to be seen rather than read. It takes you from basic concepts to practice through a seven-step method that helps you identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write effective films, corporate and training videos, documentaries, web sites, PSAs, TV shows, nonlinear media, and other types of visual narratives. You'll explore your visual imagination and try out your powers of invention. The companion web site enriches the content of the printed book with video, audio, and sample scripts. It includes scripts and the video produced from them; visual demonstrations of concepts; and an interactive, illustrated glossary of terms and concepts. Please visit http://booksite.focalpress.com/Friedmann, and follow the registration instructions on the site. � � * There are no boring subjects, only boring writers. This book shows you how to connect with your audience, no matter what the subject. * Learn to think and write visually for films, PSAs, instructional media, training videos, and many other genres. * Robust companion web site features many scripts; storyboards; video clips of scenes produced from the script examples; and an interactive glossary of camera shots, movements, and transitions. Please visit http://booksite.focalpress.com/Friedmann, and follow the instructions for registration on the web site.

ISBN: 9780240812359

Standard No.: 9786612540776

Source: 177604:174037Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

813423
Mass media
--Authorship.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: P96.A86 / F75 2010

Dewey Class. No.: 808/.066302

Writing for visual media
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245 1 0 $a Writing for visual media $h [electronic resource] / $c Anthony Friedmann.
250 $a 3rd ed.
260 $a Burlington, MA : $b Focal Press, $c c2010.
300 $a 1 online resource (xxvii, 399 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a DEFINING THE PROBLEM; Describing One Medium Through Another; Describing Sight and Sound; The Stages of Script Development; A Seven-Step Method for Developing a Creative Concept; SOLVING COMMUNICATION PROBLEMS WITH VISUAL MEDIA; Ads and PSAs: Copywriting for Visual Media; Corporate Communications; Training, Instruction, and Education; Documentary and Nonfiction Narratives; ENTERTAINING WITH VISUAL MEDIA; Dramatic Structure and Form; Techniques for Long-Form Scripts; Writing Techniques for Adaptation; Television Series, Sitcoms, and Soaps; WRITING FOR NONLINEAR AND INTERACTIVE MEDIA; Writing and Interactive Design; Writing for Interactive Communications; Writing for Interactive Entertainment; ANTICIPATING PROFESSIONAL ISSUES; You Can Get Paid to Do This; Appendix: Script Formats.
505 0 $a Describing one medium through another -- A seven-step method for developing a creative concept -- The stages of script development -- Describing sight and sound -- Ads and PSAs: copywriting for visual media -- Corporate communications: selling, telling, training, and promoting -- Documentary and nonfiction narrative -- Dramatic structure and form -- Writing techniques for long-form scripts -- Television series, sitcoms, and soaps -- Writing and interactive design -- Writing for interactive communications -- Writing for interactive entertainment -- Writing for mobile media -- You can get paid to do this.
520 $a Writing for Visual Media looks at the fundamental problems a writer faces in learning to create content for media that is to be seen rather than read. It takes you from basic concepts to practice through a seven-step method that helps you identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write effective films, corporate and training videos, documentaries, web sites, PSAs, TV shows, nonlinear media, and other types of visual narratives. You'll explore your visual imagination and try out your powers of invention. The companion web site enriches the content of the printed book with video, audio, and sample scripts. It includes scripts and the video produced from them; visual demonstrations of concepts; and an interactive, illustrated glossary of terms and concepts. Please visit http://booksite.focalpress.com/Friedmann, and follow the registration instructions on the site. � � * There are no boring subjects, only boring writers. This book shows you how to connect with your audience, no matter what the subject. * Learn to think and write visually for films, PSAs, instructional media, training videos, and many other genres. * Robust companion web site features many scripts; storyboards; video clips of scenes produced from the script examples; and an interactive glossary of camera shots, movements, and transitions. Please visit http://booksite.focalpress.com/Friedmann, and follow the instructions for registration on the web site.
588 $a Description based on print version record.
650 0 $a Mass media $x Authorship. $3 813423
650 0 $a Visual communication. $3 556207
650 7 $a LANGUAGE ARTS & DISCIPLINES $x Rhetoric. $2 bisacsh $3 813424
650 7 $a REFERENCE $x Writing Skills. $2 bisacsh $3 813425
650 7 $a LANGUAGE ARTS & DISCIPLINES $x Composition & Creative Writing. $2 bisacsh $3 813426
655 4 $a Electronic books. $2 local $3 554714
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780240812359
938 $a YBP Library Services $b YANK $n 3250739
938 $a EBL - Ebook Library $b EBLB $n EBL535120
938 $a ebrary $b EBRY $n ebr10382880
994 $a C0 $b TEF