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Motoring the future = VW and Toyota vying for pole position /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Motoring the future/ Engelbert Wimmer ; with contributions by Arun Mani.
Reminder of title:	VW and Toyota vying for pole position /
Author:	Wimmer, Engelbert.
Published:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2012.,
Description:	1 online resource (xiii, 272 p.) :ill. :
Subject:	Automobile industry and trade. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230307810
ISBN:	9780230307810 (electronic bk.)

Motoring the future = VW and Toyota vying for pole position /
Wimmer, Engelbert.

Motoring the futureVW and Toyota vying for pole position /[electronic resource] :Engelbert Wimmer ; with contributions by Arun Mani. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2012. - 1 online resource (xiii, 272 p.) :ill.

Includes bibliographical references (p. 260-264) and index.

Foreword -- Authors -- List of Diagrams -- List of Abbreviations -- The Car Industry Today -- Volkswagen -- The Global Duel -- Toyota -- The Race for Pole Position -- Epilogue -- Appendix -- Reading List -- Terminology.

Motoring the Future: VW and Toyota Vying for Pole Position deals with the challenges facing the global car industry today, analyzing Volkswagen and Toyota, with some surprising results. The book provides insights into each car manufacturer's corporate culture, products, production, leadership and technologies, as well as somethoughts on the future of the car. These two opponents vying for pole position could hardly be more different: Toyota, with a focus on manufacturing excellence, is dominant in its home market, the USA and south-east Asia, whereas VW, with its strategy of product excellence, leads in western Europe, Brazil and China. Industrial dominance will be important to them in the future, with both companies needing to master the next steps in product and manufacturing excellence. The race is by no means over, offering a deep insight into the challenges for carmakers moving away from fossilfueled combustion to alternative energy vehicles for the mass market. Major players are trying to answer the key question: How will the car of the future look? VW and Toyota now need to keep ambitious competitors at bay. Timing is everything: US manufacturers are focused on their own revival; Korean and Chinese players are progressing surprisingly fast. However, it looks like the battle for pole position will likely remain between Toyota and VW. Motoring the Future offers updates on Volkswagen's and Toyota's next generation vehicles, both plotting a new course into the future. In this thoroughly revised edition the book, new facts and material have extended the scope to American manufacturers and to new competitors from the Far East.

ISBN: 9780230307810 (electronic bk.)

Source: 506931Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Corporate Names:

834452
Toyota Jid�osha K�ogy�o Kabushiki Kaisha.
Subjects--Topical Terms:

654153
Automobile industry and trade.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD9710.A2 / W56 2012eb (Online)

Dewey Class. No.: 338.4/7629222

Motoring the future = VW and Toyota vying for pole position /
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260 $a Houndmills, Basingstoke, Hampshire ; $a New York : $b Palgrave Macmillan, $c 2012.
300 $a 1 online resource (xiii, 272 p.) : $b ill.
504 $a Includes bibliographical references (p. 260-264) and index.
505 0 $a Foreword -- Authors -- List of Diagrams -- List of Abbreviations -- The Car Industry Today -- Volkswagen -- The Global Duel -- Toyota -- The Race for Pole Position -- Epilogue -- Appendix -- Reading List -- Terminology.
520 $a Motoring the Future: VW and Toyota Vying for Pole Position deals with the challenges facing the global car industry today, analyzing Volkswagen and Toyota, with some surprising results. The book provides insights into each car manufacturer's corporate culture, products, production, leadership and technologies, as well as somethoughts on the future of the car. These two opponents vying for pole position could hardly be more different: Toyota, with a focus on manufacturing excellence, is dominant in its home market, the USA and south-east Asia, whereas VW, with its strategy of product excellence, leads in western Europe, Brazil and China. Industrial dominance will be important to them in the future, with both companies needing to master the next steps in product and manufacturing excellence. The race is by no means over, offering a deep insight into the challenges for carmakers moving away from fossilfueled combustion to alternative energy vehicles for the mass market. Major players are trying to answer the key question: How will the car of the future look? VW and Toyota now need to keep ambitious competitors at bay. Timing is everything: US manufacturers are focused on their own revival; Korean and Chinese players are progressing surprisingly fast. However, it looks like the battle for pole position will likely remain between Toyota and VW. Motoring the Future offers updates on Volkswagen's and Toyota's next generation vehicles, both plotting a new course into the future. In this thoroughly revised edition the book, new facts and material have extended the scope to American manufacturers and to new competitors from the Far East.
610 2 0 $a Toyota Jid�osha K�ogy�o Kabushiki Kaisha. $3 834452
610 2 0 $a Volkswagenwerk. $3 834453
650 0 $a Automobile industry and trade. $3 654153
650 7 $a BUSINESS & ECONOMICS / Industries / Automobile Industry $2 bisacsh $3 834454
655 4 $a Electronic books. $2 local $3 554714
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994 $a C0 $b TEF