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Business, marketing, and management ...
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Chorafas, Dimitris N.
Business, marketing, and management principles for IT and engineering /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Business, marketing, and management principles for IT and engineering // Dimitris N. Chorafas.
作者:
Chorafas, Dimitris N.
出版者:
Boca Raton, FL :CRC Press, : c2011.,
面頁冊數:
xvii, 419 p. :ill. ; : 25 cm.;
標題:
High technology industries - Management. -
ISBN:
9781439848067 (Cloth) :
Business, marketing, and management principles for IT and engineering /
Chorafas, Dimitris N.
Business, marketing, and management principles for IT and engineering /
Dimitris N. Chorafas. - Boca Raton, FL :CRC Press,c2011. - xvii, 419 p. :ill. ;25 cm.
Includes bibliographical references and index.
Business Strategy. Strategy -- Management -- Functions of management -- Management principles. Forecasting and planning -- Organization and structure -- Staffing and directing -- Management control -- Marketing and sales. Marketing -- The Market's conquest -- The sales force -- Innovation. Technology -- Product planning and pricing -- Computer price wars -- Financial staying power -- Financial administration and the budget -- Profit centers, cost control, and standard costs-- Financial planning and control.
ISBN: 9781439848067 (Cloth) :NT2360
LCCN: 2011022158Subjects--Topical Terms:
568174
High technology industries
--Management.
LC Class. No.: HD62.37 / .C56 2011
Dewey Class. No.: 658
Business, marketing, and management principles for IT and engineering /
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