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Selling in a new market space : = ge...

Snyder, Tom U.

Selling in a new market space : = getting customers to buy your innovative and disruptive products /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Selling in a new market space :/ Brian G. Burns and Tom U. Snyder.
其他題名:	getting customers to buy your innovative and disruptive products /
作者:	Burns, Brian G.
其他作者:	Snyder, Tom U.
出版者:	New York :McGraw-Hill, : c2010.,
面頁冊數:	vi, 232 p. :ill. ; : 24 cm.;
標題:	New products. -
ISBN:	0071636102 (hbk.) :

Selling in a new market space : = getting customers to buy your innovative and disruptive products /
Burns, Brian G.

Selling in a new market space :getting customers to buy your innovative and disruptive products /Brian G. Burns and Tom U. Snyder. - New York :McGraw-Hill,c2010. - vi, 232 p. :ill. ;24 cm.

Includes bibliographical references and index.

Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.

ISBN: 0071636102 (hbk.) :NT714Subjects--Topical Terms:

569440
New products.

LC Class. No.: HF5438.25 / .B87 2010

Dewey Class. No.: 658.85 / B967

Selling in a new market space : = getting customers to buy your innovative and disruptive products /
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245 1 0 $a Selling in a new market space : $b getting customers to buy your innovative and disruptive products / $c Brian G. Burns and Tom U. Snyder.
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300 $a vi, 232 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.
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650 0 $a Selling. $3 562611
650 0 $a Technological innovations. $3 564143
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