國立虎尾科技大學 |

登入

回首頁

Event marketing : = how to successfu...

Preston, Chris, (1961-)

Event marketing : = how to successfully promote events, festivals, conventions, and expositions /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Event marketing :/ C.A. Preston.
其他題名:	how to successfully promote events, festivals, conventions, and expositions /
作者:	Preston, Chris,
出版者:	Hoboken, NJ :John Wiley & Sons, : c2012.,
面頁冊數:	xix, 300 p. :ill. ; : 25 cm.;
標題:	Special events - Marketing. -
ISBN:	9780470891070 (cloth) :

Event marketing : = how to successfully promote events, festivals, conventions, and expositions /
Preston, Chris,1961-

Event marketing :how to successfully promote events, festivals, conventions, and expositions /C.A. Preston. - 2nd ed. - Hoboken, NJ :John Wiley & Sons,c2012. - xix, 300 p. :ill. ;25 cm. - Wiley event management series.

Includes bibliographical references and index.

ISBN: 9780470891070 (cloth) :NT2094

LCCN: 2012000700Subjects--Topical Terms:

568807
Special events
--Marketing.

LC Class. No.: GT3405 / .P74 2012

Dewey Class. No.: 659

Event marketing : = how to successfully promote events, festivals, conventions, and expositions /
LDR:00798cam a2200253 a 4500 001 709691
005 20120816114726.0
008 120907s2012 njua b 001 0 eng
010 $a 2012000700
020 $a 9780470891070 (cloth) : $c NT2094
020 $a 9781118110713 (ebk.)
020 $a 9781118110720 (ebk.)
020 $a 9781118110737 (ebk.)
035 $a 2012000700
040 $a DLC $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 0 0 $a GT3405 $b .P74 2012
082 0 0 $a 659 $2 23
100 1 $a Preston, Chris, $d 1961- $3 839115
245 1 0 $a Event marketing : $b how to successfully promote events, festivals, conventions, and expositions / $c C.A. Preston.
250 $a 2nd ed.
260 $a Hoboken, NJ : $c c2012. $b John Wiley & Sons,
300 $a xix, 300 p. : $b ill. ; $c 25 cm.
490 0 $a Wiley event management series
504 $a Includes bibliographical references and index.
650 0 $a Special events $x Marketing. $3 568807