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The relationship revolution : = clos...
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Hochman, Larry.
The relationship revolution : = closing the customer promise gap /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The relationship revolution :/ Larry Hochman.
其他題名:
closing the customer promise gap /
作者:
Hochman, Larry.
出版者:
Chichester, U.K. :Wiley, : 2010.,
面頁冊數:
155 p. ;21 cm.;
附註:
Includes index.
標題:
Customer relations. -
ISBN:
9780470687932 (cloth) :
The relationship revolution : = closing the customer promise gap /
Hochman, Larry.
The relationship revolution :
closing the customer promise gap /Larry Hochman. - Chichester, U.K. :Wiley,2010. - 155 p. ;21 cm.
Includes index.
The search for unique value -- The collapse of trust and confidence -- Closing the promise gap -- Customers in control, forever -- Get closer, get smarter, get ready -- Building a common purpose -- Talent, as precious as oil -- The virtuoso way: how one-to-one relationships revolutionised luxury travel.
"At a time when everyone is looking for value, this is where you can create the kind of 'unique value' that you need to succeed. Simple yet profound, practical and full of examples, this book will become essential reading for business leaders in the coming years."--BOOK JACKET.
ISBN: 9780470687932 (cloth) :NT838
LCCN: 2010455444
Nat. Bib. No.: GBA999352bnbSubjects--Topical Terms:
560399
Customer relations.
LC Class. No.: HF5415.5 / .H63 2010
Dewey Class. No.: 658.812
The relationship revolution : = closing the customer promise gap /
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