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Beyond the familiar : = long-term gr...

Meehan, Seán.

Beyond the familiar : = long-term growth through customer focus and innovation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Beyond the familiar :/ by Patrick Barwise and Seán Meehan.
Reminder of title:	long-term growth through customer focus and innovation /
Author:	Barwise, Patrick.
other author:	Meehan, Seán.
Published:	Hoboken, N.J. :Jossey-Bass/Wiley, : 2011.,
Description:	x, 174 p. :ill. ; : 24 cm.;
Subject:	Customer services. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy1102/2010050389-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy1102/2010050389-d.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy1106/2010050389-b.html
ISBN:	9780470976319 (cloth) :

Beyond the familiar : = long-term growth through customer focus and innovation /
Barwise, Patrick.

Beyond the familiar :long-term growth through customer focus and innovation /by Patrick Barwise and Seán Meehan. - Hoboken, N.J. :Jossey-Bass/Wiley,2011. - x, 174 p. :ill. ;24 cm.

Includes bibliographical references and index.

"Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth."--

ISBN: 9780470976319 (cloth) :NT898

LCCN: 2010050389Subjects--Topical Terms:

568463
Customer services.

LC Class. No.: HF5415.5 / .B375 2011

Dewey Class. No.: 658.8/12

Beyond the familiar : = long-term growth through customer focus and innovation /
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010 $a 2010050389
020 $a 9780470976319 (cloth) : $c NT898
020 $a 9781119993803 (ebk)
020 $a 9780470976500 (ebk)
020 $a 9780470976494 (ebk)
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040 $a DLC $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 0 0 $a HF5415.5 $b .B375 2011
082 0 0 $a 658.8/12 $2 22
084 $a BUS000000 $2 bisacsh
100 1 $a Barwise, Patrick. $3 839610
245 1 0 $a Beyond the familiar : $b long-term growth through customer focus and innovation / $c by Patrick Barwise and Seán Meehan.
260 $a Hoboken, N.J. : $c 2011. $b Jossey-Bass/Wiley,
300 $a x, 174 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 $a "Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth."-- $c Provided by publisher.
650 0 $a Customer services. $3 568463
650 0 $a Success in business. $3 558619
700 1 $a Meehan, Seán. $3 839611
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy1102/2010050389-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1102/2010050389-d.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1106/2010050389-b.html