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Luxury China : = market opportunitie...

Lu, Pierre Xiao.

Luxury China : = market opportunities and potential /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Luxury China :/ Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
其他題名:	market opportunities and potential /
作者:	Chevalier, Michel,
其他作者:	Lu, Pierre Xiao.
出版者:	Singapore ;John Wiley & Sons (Asia), : 2010.,
面頁冊數:	xvii, 251 p. :ill., maps ; : 24 cm.;
標題:	Consumer behavior - China. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy1007/2010277379-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1007/2010277379-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1007/2010277379-t.html
ISBN:	9780470823415 (cloth) :

Luxury China : = market opportunities and potential /
Chevalier, Michel,1943-

Luxury China :market opportunities and potential /Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano. - Singapore ;John Wiley & Sons (Asia),2010. - xvii, 251 p. :ill., maps ;24 cm.

Includes bibliographic references (p. [241]-243) and index.

Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.

ISBN: 9780470823415 (cloth) :NT898

LCCN: 2010277379Subjects--Topical Terms:

562508
Consumer behavior
--China.

LC Class. No.: HF5415.33.C6 / C48 2010

Dewey Class. No.: 658.800951

Luxury China : = market opportunities and potential /
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