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Services marketing : = text and cases /

Baron, Steve

Services marketing : = text and cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Services marketing :/ Steve Baron, Kim Harris, Toni Hilton.
Reminder of title:	text and cases /
Author:	Baron, Steve
other author:	Harris, Kim.
Published:	Basingstoke, Hampshire ;Palgrave Macmillan, : 2009.,
Description:	xvii, 358 p. :ill. ; : 25 cm.;
Subject:	Service industries - Marketing. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0913/2008046589-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0913/2008046589-d.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0913/2008046589-t.html
ISBN:	9780230520936 (pbk.) :

Services marketing : = text and cases /
Baron, Steve

Services marketing :text and cases /Steve Baron, Kim Harris, Toni Hilton. - 3rd ed. - Basingstoke, Hampshire ;Palgrave Macmillan,2009. - xvii, 358 p. :ill. ;25 cm.

Includes bibliographical references and index.

Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.

ISBN: 9780230520936 (pbk.) :NT1879

LCCN: 2008046589

Nat. Bib. No.: GBA8A9118bnbSubjects--Topical Terms:

633414
Service industries
--Marketing.

LC Class. No.: HD9980.5 / .B358 2009

Dewey Class. No.: 658.8

Services marketing : = text and cases /
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245 1 0 $a Services marketing : $b text and cases / $c Steve Baron, Kim Harris, Toni Hilton.
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300 $a xvii, 358 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.
650 0 $a Service industries $x Marketing. $3 633414
650 0 $a Service industries $x Marketing $v Case studies. $3 839860
700 1 $a Harris, Kim. $3 839858
700 1 $a Hilton, Toni. $3 839859
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0913/2008046589-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0913/2008046589-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0913/2008046589-t.html