國立虎尾科技大學 |

登入

回首頁

Services marketing : = text and cases /

Baron, Steve

Services marketing : = text and cases /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Services marketing :/ Steve Baron, Kim Harris, Toni Hilton.
其他題名:	text and cases /
作者:	Baron, Steve
其他作者:	Harris, Kim.
出版者:	Basingstoke, Hampshire ;Palgrave Macmillan, : 2009.,
面頁冊數:	xvii, 358 p. :ill. ; : 25 cm.;
標題:	Service industries - Marketing. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0913/2008046589-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0913/2008046589-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0913/2008046589-t.html
ISBN:	9780230520936 (pbk.) :

Services marketing : = text and cases /
Baron, Steve

Services marketing :text and cases /Steve Baron, Kim Harris, Toni Hilton. - 3rd ed. - Basingstoke, Hampshire ;Palgrave Macmillan,2009. - xvii, 358 p. :ill. ;25 cm.

Includes bibliographical references and index.

Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.

ISBN: 9780230520936 (pbk.) :NT1879

LCCN: 2008046589

Nat. Bib. No.: GBA8A9118bnbSubjects--Topical Terms:

633414
Service industries
--Marketing.

LC Class. No.: HD9980.5 / .B358 2009

Dewey Class. No.: 658.8

Services marketing : = text and cases /
LDR:01451cam a2200277 a 4500 001 710116
005 20120827165109.0
008 120907s2009 enka b 001 0 eng
010 $a 2008046589
015 $a GBA8A9118 $2 bnb
020 $a 9780230520936 (pbk.) : $c NT1879
020 $a 0230520936 (pbk.)
035 $a (OCoLC)ocn237885777
035 $a 2008046589
040 $a DLC $c DLC $d BTCTA $d BAKER $d YDXCP $d C#P $d BWK $d BWX $d YBM $d UKM $d CDX $d DLC
041 0 $a eng
050 0 0 $a HD9980.5 $b .B358 2009
082 0 0 $a 658.8 $2 22
100 1 $a Baron, Steve $q (J. Steve) $3 839857
245 1 0 $a Services marketing : $b text and cases / $c Steve Baron, Kim Harris, Toni Hilton.
250 $a 3rd ed.
260 $a Basingstoke, Hampshire ; $a New York, NY : $c 2009. $b Palgrave Macmillan,
300 $a xvii, 358 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.
650 0 $a Service industries $x Marketing. $3 633414
650 0 $a Service industries $x Marketing $v Case studies. $3 839860
700 1 $a Harris, Kim. $3 839858
700 1 $a Hilton, Toni. $3 839859
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0913/2008046589-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0913/2008046589-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0913/2008046589-t.html