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Services marketing : = text and cases /
~
Baron, Steve
Services marketing : = text and cases /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Services marketing :/ Steve Baron, Kim Harris, Toni Hilton.
其他題名:
text and cases /
作者:
Baron, Steve
其他作者:
Harris, Kim.
出版者:
Basingstoke, Hampshire ;Palgrave Macmillan, : 2009.,
面頁冊數:
xvii, 358 p. :ill. ; : 25 cm.;
標題:
Service industries - Marketing. -
電子資源:
http://www.loc.gov/catdir/enhancements/fy0913/2008046589-b.html
電子資源:
http://www.loc.gov/catdir/enhancements/fy0913/2008046589-d.html
電子資源:
http://www.loc.gov/catdir/enhancements/fy0913/2008046589-t.html
ISBN:
9780230520936 (pbk.) :
Services marketing : = text and cases /
Baron, Steve
Services marketing :
text and cases /Steve Baron, Kim Harris, Toni Hilton. - 3rd ed. - Basingstoke, Hampshire ;Palgrave Macmillan,2009. - xvii, 358 p. :ill. ;25 cm.
Includes bibliographical references and index.
Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.
ISBN: 9780230520936 (pbk.) :NT1879
LCCN: 2008046589
Nat. Bib. No.: GBA8A9118bnbSubjects--Topical Terms:
633414
Service industries
--Marketing.
LC Class. No.: HD9980.5 / .B358 2009
Dewey Class. No.: 658.8
Services marketing : = text and cases /
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Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.
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