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Data mining techniques : = for marke...

Linoff, Gordon S.

Data mining techniques : = for marketing, sales, and customer relationship management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Data mining techniques :/ Gordon S. Linoff, Michael J.A. Berry.
Reminder of title:	for marketing, sales, and customer relationship management /
Author:	Linoff, Gordon S.
other author:	Berry, Michael J. A.
Published:	Indianapolis, IN :Wiley, : c2011.,
Description:	xl, 847 p. :ill. ; : 24 cm.;
Notes:	Previous ed.: 2004.
Subject:	Data mining. -
ISBN:	9780470650936 (Pbk) :

Data mining techniques : = for marketing, sales, and customer relationship management /
Linoff, Gordon S.

Data mining techniques :for marketing, sales, and customer relationship management /Gordon S. Linoff, Michael J.A. Berry. - 3rd ed. - Indianapolis, IN :Wiley,c2011. - xl, 847 p. :ill. ;24 cm.

Previous ed.: 2004.

ISBN: 9780470650936 (Pbk) :NT1501

Nat. Bib. No.: GBB0C7727Subjects--Topical Terms:

528622
Data mining.

LC Class. No.: HF5415.125 / .B47 2011

Dewey Class. No.: 658.8/02

Data mining techniques : = for marketing, sales, and customer relationship management /
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100 1 $a Linoff, Gordon S. $3 851588
245 1 0 $a Data mining techniques : $b for marketing, sales, and customer relationship management / $c Gordon S. Linoff, Michael J.A. Berry.
250 $a 3rd ed.
260 # $a Indianapolis, IN : $c c2011. $b Wiley,
300 $a xl, 847 p. : $b ill. ; $c 24 cm.
500 $a Previous ed.: 2004.
500 $a Previous ed. published as by Michael J.A. Berry and Gordon S. Linoff.
500 $a Includes index.
650 # 0 $a Data mining. $3 528622
650 # 0 $a Marketing $x Data processing. $3 842856
700 1 # $a Berry, Michael J. A. $3 842855