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Consumer behavior : = building marke...
~
Mothersbaugh, David L.
Consumer behavior : = building marketing strategy /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Consumer behavior :/ Del I. Hawkins, David L. Mothersbaugh.
Reminder of title:
building marketing strategy /
Author:
Hawkins, Del I.
other author:
Mothersbaugh, David L.
Published:
New York :McGraw-Hill Irwin, : c2013.,
Description:
xxvii, 772 p. :col. ill. ; : 26 cm.+; 1 CD-ROM (4 3/4 in.) +
Subject:
Consumer behavior - Case studies. - United States -
ISBN:
9780073530048
Consumer behavior : = building marketing strategy /
Hawkins, Del I.
Consumer behavior :
building marketing strategy /Del I. Hawkins, David L. Mothersbaugh. - 12th ed., [McGraw-Hill international ed.] - New York :McGraw-Hill Irwin,c2013. - xxvii, 772 p. :col. ill. ;26 cm.+1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
ISBN: 9780073530048
LCCN: 2011049525Subjects--Topical Terms:
915603
Consumer behavior
--United States--Case studies.
LC Class. No.: HF5415.33.U6 / H38 2013
Dewey Class. No.: 658.8/3420973
Consumer behavior : = building marketing strategy /
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圖書館3F 書庫
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658.8342 H393 2013
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2 records • Pages 1 •
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