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Optimal investment and marketing str...
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Murynets, Ilona.
Optimal investment and marketing strategies /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Optimal investment and marketing strategies // Ilona Murynets.
作者:
Murynets, Ilona.
出版者:
Singapore ;World Scientific, : c2012.,
面頁冊數:
viii, 79 p. :ill. ; : 24 cm.;
標題:
Customer services - Prices -
ISBN:
9789814383264 (hbk.) :
Optimal investment and marketing strategies /
Murynets, Ilona.
Optimal investment and marketing strategies /
Ilona Murynets. - Singapore ;World Scientific,c2012. - viii, 79 p. :ill. ;24 cm. - Systems research series ;vol. 2.. - Systems research series ;v. 2..
Includes bibliographical references (p. 73-79).
Introduction -- Literature review -- Migration of customers and targeting customers for marketing campaigns -- Optimal service pricing (single-period model) -- Optimal new service pricing in monopoly (dynamic model) -- Optimal new service pricing in duopoly (dynamic model) -- Optimal investment and pricing --Strategies for post-production service contracts.
"Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer."--Publisher's website.
ISBN: 9789814383264 (hbk.) :NT2532
LCCN: 2011278931Subjects--Topical Terms:
929996
Customer services
--Prices
LC Class. No.: HG4515.2 / .M87 2012
Dewey Class. No.: 332.6/068/8
Optimal investment and marketing strategies /
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