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Reshaping retail : = why technology ...

Zocchi, Andrea.

Reshaping retail : = why technology is transforming the industry and how to win in the new consumer driven world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Reshaping retail :/ Stefan Niemeier, Andrea Zocchi, and Marco Catena.
其他題名:	why technology is transforming the industry and how to win in the new consumer driven world /
作者:	Niemeier, Stefan,
其他作者:	Catena, Marco,
出版者:	Chichester, West Sussex :John Wiley & Sons, : c2013.,
面頁冊數:	viii, 200 p. :ill. ; : 24 cm.;
標題:	Electronic commerce. -
ISBN:	9781118656662 (cloth) :

Reshaping retail : = why technology is transforming the industry and how to win in the new consumer driven world /
Niemeier, Stefan,1973-

Reshaping retail :why technology is transforming the industry and how to win in the new consumer driven world /Stefan Niemeier, Andrea Zocchi, and Marco Catena. - Chichester, West Sussex :John Wiley & Sons,c2013. - viii, 200 p. :ill. ;24 cm.

Includes bibliographical references and index.

"The book's purpose is to make sense of how the new technologies impact retail and retailers near- to midterm"--

ISBN: 9781118656662 (cloth) :NT1186

LCCN: 2013017804Subjects--Topical Terms:

557942
Electronic commerce.

LC Class. No.: HF5429 / .N486 2013

Dewey Class. No.: 658.8/7

Reshaping retail : = why technology is transforming the industry and how to win in the new consumer driven world /
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100 1 $a Niemeier, Stefan, $d 1973- $3 931306
245 1 0 $a Reshaping retail : $b why technology is transforming the industry and how to win in the new consumer driven world / $c Stefan Niemeier, Andrea Zocchi, and Marco Catena.
260 # $a Chichester, West Sussex : $c c2013. $b John Wiley & Sons,
300 $a viii, 200 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 # $a "The book's purpose is to make sense of how the new technologies impact retail and retailers near- to midterm"-- $c Provided by publisher.
520 # $a "The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before.Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms.Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution - radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet.Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone.With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world. ForewordIntroduction1 A Brief History Of Retailing2 Technology: The Crucial Retail Enabler3 Game-Changing Technologies4 Consumer Empowerment5 Toward A New Retailing Paradigm6 The Future Of Retail7 A Call To Action"-- $c Provided by publisher.
650 # 0 $a Electronic commerce. $3 557942
650 # 0 $a Retail trade $x Customer services. $3 931309
650 # 0 $a Retail trade $x Technological innovations. $3 805470
700 1 # $a Catena, Marco, $d 1977- $3 931307
700 1 # $a Zocchi, Andrea. $3 931308