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Service-ability : = create a custome...

Robson, Kevin.

Service-ability : = create a customer centric culture and gain competitive advantage /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Service-ability :/ Kevin Robson.
其他題名:	create a customer centric culture and gain competitive advantage /
作者:	Robson, Kevin.
出版者:	Chichester, U.K. :Wiley, : 2013.,
面頁冊數:	xvi, 261 p. :ill. ; : 24 cm.;
標題:	Customer services. -
ISBN:	9781118345566 (Cloth) :

Service-ability : = create a customer centric culture and gain competitive advantage /
Robson, Kevin.

Service-ability :create a customer centric culture and gain competitive advantage /Kevin Robson. - Chichester, U.K. :Wiley,2013. - xvi, 261 p. :ill. ;24 cm.

Includes bibliographical references and index.

Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers.

ISBN: 9781118345566 (Cloth) :NT1183

LCCN: 2012540502Subjects--Topical Terms:

568463
Customer services.

LC Class. No.: HF5415.5 / .R628 2013

Dewey Class. No.: 658.812

Service-ability : = create a customer centric culture and gain competitive advantage /
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504 $a Includes bibliographical references and index.
520 # $a Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers.
520 # $a Leadership.
650 # 0 $a Customer services. $3 568463
650 # 0 $a Consumer satisfaction. $3 562610