國立虎尾科技大學 |

Higher education administration with social media = including applications in student affairs, enrollment management, alumni relations, and career centers /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Higher education administration with social media/ edited by Laura A. Wankel, Charles Wankel.
Reminder of title:	including applications in student affairs, enrollment management, alumni relations, and career centers /
other author:	Wankel, Laura A.
Published:	Bingley, U.K. :Emerald, : 2011.,
Description:	1 online resource (xviii, 283 p.) :ill. :
Notes:	Includes index.
Subject:	Universities and colleges\|xAdministration - Technological innovations. -
Online resource:	http://www.emeraldinsight.com/2044-9968/2
ISBN:	9780857246523 (electronic bk.)

Higher education administration with social media = including applications in student affairs, enrollment management, alumni relations, and career centers /
Higher education administration with social mediaincluding applications in student affairs, enrollment management, alumni relations, and career centers /[electronic resource] :edited by Laura A. Wankel, Charles Wankel. - Bingley, U.K. :Emerald,2011. - 1 online resource (xviii, 283 p.) :ill. - Cutting-edge technologies in higher education,v. 22044-9968 ;.

Includes index.

Connecting on campus with new media : introduction to higher education administration with social media / Laura A. Wankel, Charles Wankel -- Hybrid engagement : how Facebook helps and hinders students' social integration / Bree McEwan -- Social media for social research : applications for higher education communications / Nicolle Merrill -- Social media use by enrollment management / Phillip Griffiths, Anthony Wall -- Second life : the future of education is here today / P. Charles Livermore -- Mentoring 2.0 : high tech/high touch approaches to foster student support and development in higher education / Melanie Booth, Arthur Esposito -- Learning together : using social media to foster collaboration in higher education / Neil Ford, Melissa Bowden, Jill Beard -- Using social media in study abroad / Penny Schouten -- Using social networking sites during the career management process / Nancy Richmond, Beth Rochefort, Leslie Hitch -- Amplification and analysis of academic events through social media : a case study of the 2009 Beyond the Repository Fringe event / Nicola Osborne -- Connecting fans and sports more intensively through social media / Karen Weaver -- Engaging alumni and prospective students through social media / Eric Kowalik -- Am I invited? : social media and alumni relations / Heather Makrez -- Twitter in higher education : from application to alumni relations / Jon Hussey.

New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. Social media such as Facebook, blogs, Flickr, Twitter, and the Second Life virtual world engage constituents and enhance effectiveness. Understanding the trends in the expanding role of social media in HE and the related implications for staff preparedness and training is necessary for future-oriented administrators and practitioners. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE. It presents an overview of innovative practices in the recruitment, advising, retention, graduation and engagement of students and alumni, and examines social media in connection with enrollment management, advising and mentoring, public relations and alumni relations. Topics covered include: how Facebook helps and hinders students social integration; connecting fans and sports more intensively through social media; how to prepare staff to use social media in robust ways; and using social networking sites during the career management process, for social research and studying abroad.

ISBN: 9780857246523 (electronic bk.)Subjects--Topical Terms:

932607
Universities and colleges|xAdministration
--Technological innovations.

LC Class. No.: LB2341

Dewey Class. No.: 378.1010285

Universal Decimal Class. No.: 378

Higher education administration with social media = including applications in student affairs, enrollment management, alumni relations, and career centers /
LDR:03570nam a2200277Ka 4500 001 763784
003 UtOrBLW
005 20130718153510.0
006 m d
007 cr un|||||||||
008 131230s2011 enka o 001 0 eng d
020 $a 9780857246523 (electronic bk.)
020 $a 9780857246516
035 $a bslw07144971
040 $a UtOrBLW $c UtOrBLW
050 4 $a LB2341
080 $a 378
082 0 4 $a 378.1010285
245 0 0 $a Higher education administration with social media $h [electronic resource] : $b including applications in student affairs, enrollment management, alumni relations, and career centers / $c edited by Laura A. Wankel, Charles Wankel.
260 $a Bingley, U.K. : $b Emerald, $c 2011.
300 $a 1 online resource (xviii, 283 p.) : $b ill.
490 0 $a Cutting-edge technologies in higher education, $x 2044-9968 ; $v v. 2
500 $a Includes index.
505 0 $a Connecting on campus with new media : introduction to higher education administration with social media / Laura A. Wankel, Charles Wankel -- Hybrid engagement : how Facebook helps and hinders students' social integration / Bree McEwan -- Social media for social research : applications for higher education communications / Nicolle Merrill -- Social media use by enrollment management / Phillip Griffiths, Anthony Wall -- Second life : the future of education is here today / P. Charles Livermore -- Mentoring 2.0 : high tech/high touch approaches to foster student support and development in higher education / Melanie Booth, Arthur Esposito -- Learning together : using social media to foster collaboration in higher education / Neil Ford, Melissa Bowden, Jill Beard -- Using social media in study abroad / Penny Schouten -- Using social networking sites during the career management process / Nancy Richmond, Beth Rochefort, Leslie Hitch -- Amplification and analysis of academic events through social media : a case study of the 2009 Beyond the Repository Fringe event / Nicola Osborne -- Connecting fans and sports more intensively through social media / Karen Weaver -- Engaging alumni and prospective students through social media / Eric Kowalik -- Am I invited? : social media and alumni relations / Heather Makrez -- Twitter in higher education : from application to alumni relations / Jon Hussey.
520 $a New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. Social media such as Facebook, blogs, Flickr, Twitter, and the Second Life virtual world engage constituents and enhance effectiveness. Understanding the trends in the expanding role of social media in HE and the related implications for staff preparedness and training is necessary for future-oriented administrators and practitioners. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE. It presents an overview of innovative practices in the recruitment, advising, retention, graduation and engagement of students and alumni, and examines social media in connection with enrollment management, advising and mentoring, public relations and alumni relations. Topics covered include: how Facebook helps and hinders students social integration; connecting fans and sports more intensively through social media; how to prepare staff to use social media in robust ways; and using social networking sites during the career management process, for social research and studying abroad.
650 0 $a Universities and colleges|xAdministration $x Technological innovations. $3 932607
650 0 $a Education, Higher $x Effect of technological innovations on. $3 555512
650 0 $a Social media. $3 780265
700 1 $a Wankel, Laura A. $3 932606
700 1 $a Wankel, Charles. $3 661018
776 1 $z 9780857246516
856 4 0 $u http://www.emeraldinsight.com/2044-9968/2