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Marketing strategies for higher educ...

Mukerji, Siran.

Marketing strategies for higher education institutions = technological considerations and practices /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategies for higher education institutions/ Purnendu Tripathi and Siran Mukerji, editors.
Reminder of title:	technological considerations and practices /
other author:	Tripathi, Purnendu,
Published:	Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), : c2013.,
Description:	317 p. ;29 cm.;
Subject:	Education, Higher - Marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4014-6
ISBN:	9781466640153 (ebook)

Marketing strategies for higher education institutions = technological considerations and practices /
Marketing strategies for higher education institutionstechnological considerations and practices /[electronic resource] :Purnendu Tripathi and Siran Mukerji, editors. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2013. - 317 p. ;29 cm.

Includes bibliographical references.

Mode of access: World Wide Web.

ISBN: 9781466640153 (ebook)Subjects--Topical Terms:

933021
Education, Higher
--Marketing.

LC Class. No.: LB2342.82 / .M368 2013e

Dewey Class. No.: 378.0688

Marketing strategies for higher education institutions = technological considerations and practices /
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008 140106s2013 pau fsb 000 0 eng d
010 $z 2013001742
020 $a 9781466640153 (ebook)
020 $a 9781466640146 (hardcover)
020 $a 9781466640160 (print & perpetual access)
035 $a (CaBNVSL)gtp00555494
035 $a (OCoLC)840822538
035 $a 13000030
040 $a CaBNVSL $c CaBNVSL $d CaBNVSL
050 4 $a LB2342.82 $b .M368 2013e
082 0 4 $a 378.0688 $2 23
245 0 0 $a Marketing strategies for higher education institutions $h [electronic resource] : $b technological considerations and practices / $c Purnendu Tripathi and Siran Mukerji, editors.
260 $a Hershey, Pa. : $b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), $c c2013.
300 $a 317 p. ; $c 29 cm.
504 $a Includes bibliographical references.
538 $a Mode of access: World Wide Web.
650 0 $a Education, Higher $x Marketing. $3 933021
650 0 $a Education, Higher $x Marketing $x Technological innovations. $3 933022
700 1 $a Tripathi, Purnendu, $d 1975- $3 805190
700 1 $a Mukerji, Siran. $3 805191
710 2 $a IGI Global. $3 805187
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4014-6

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