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Strategic marketing decision-making ...
~
Lee, Yang-Im.
Strategic marketing decision-making in Japanese and South Korean companies
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Strategic marketing decision-making in Japanese and South Korean companies/ Yang-Im Lee and Peter R.J. Trim.
作者:
Lee, Yang-Im.
其他作者:
Trim, Peter R. J.
出版者:
Oxford :Chandos, : 2008.,
面頁冊數:
xvi, 348 p. :ill. ; : 25 cm.;
標題:
Strategic planning - Japan. -
電子資源:
http://www.sciencedirect.com/science/book/9781843343639
ISBN:
9781780632506 (electronic bk.)
Strategic marketing decision-making in Japanese and South Korean companies
Lee, Yang-Im.
Strategic marketing decision-making in Japanese and South Korean companies
[electronic resource] /Yang-Im Lee and Peter R.J. Trim. - Oxford :Chandos,2008. - xvi, 348 p. :ill. ;25 cm. - Chandos Asian studies series.
Includes bibliographical references (p. 309-338) and index.
ISBN: 9781780632506 (electronic bk.)
LCCN: 2009529627Subjects--Topical Terms:
857495
Strategic planning
--Japan.
LC Class. No.: HD30.28 / .L44 2008
Dewey Class. No.: 658.8/02
Strategic marketing decision-making in Japanese and South Korean companies
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http://www.sciencedirect.com/science/book/9781843343639
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