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Fitness culture = gyms and the commercialisation of discipline and fun /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Fitness culture/ Roberta Sassatelli.
Reminder of title:	gyms and the commercialisation of discipline and fun /
Author:	Sassatelli, Roberta.
Published:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2010.,
Description:	1 online resource (vii, 236 p.)
Subject:	Physical fitness - Social aspects. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230292086 (electronic bk.)

Fitness culture = gyms and the commercialisation of discipline and fun /
Sassatelli, Roberta.

Fitness culturegyms and the commercialisation of discipline and fun /[electronic resource] :Roberta Sassatelli. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2010. - 1 online resource (vii, 236 p.) - Consumption and public life. - Consumption and public life..

Includes bibliographical references (p. 217-230) and index.

Fitness Culture, Fit Bodies and the Ethnography of the Gym -- The Cultural Location of Fitness Gyms -- Spatiality and Temporality -- Interaction and Relational Codes -- Framing Fitness -- Discipline and Fun -- The Culture of the Fit Body -- Fit Bodies, Strong Selves -- Conclusions: Embodiment, Agency and Consumer Culture.

Largely organized via commercial relations of some kind, gyms are key sites for studying consumption and subjectivity in contemporary society. Gym-goers are typically addressed as individuals who take control of both the market and themselves. Through a variety of qualitative sources; ethnographies, interviews and discourse analysis, this book explores how consumers and producers collaborate in the production of the fitness scene. It examines how individuals become fitness participants, at locally sustained relationships, the framing of discipline as fun, the meanings attached to the idea of fitness and the negotiation of broader body ideals, to provide a critical discussion of fitness as lived consumer culture. Choice is revealed as a process, rather than a cost-benefit decision; a transformative, ongoing practice rather than an accomplished, rational calculation. Consumption is revealed as an ambivalent practice, with consumers increasingly asked to be active producers of cultural forms that are nevertheless largely circulated and managed by producers who need to consume much of the very same sort they produce.

ISBN: 9780230292086 (electronic bk.)

Standard No.: 9786612997877

Source: 494399Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

563209
Physical fitness
--Social aspects.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: GV342.27 / .S27 2010

Dewey Class. No.: 613.7/1

Fitness culture = gyms and the commercialisation of discipline and fun /
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520 $a Largely organized via commercial relations of some kind, gyms are key sites for studying consumption and subjectivity in contemporary society. Gym-goers are typically addressed as individuals who take control of both the market and themselves. Through a variety of qualitative sources; ethnographies, interviews and discourse analysis, this book explores how consumers and producers collaborate in the production of the fitness scene. It examines how individuals become fitness participants, at locally sustained relationships, the framing of discipline as fun, the meanings attached to the idea of fitness and the negotiation of broader body ideals, to provide a critical discussion of fitness as lived consumer culture. Choice is revealed as a process, rather than a cost-benefit decision; a transformative, ongoing practice rather than an accomplished, rational calculation. Consumption is revealed as an ambivalent practice, with consumers increasingly asked to be active producers of cultural forms that are nevertheless largely circulated and managed by producers who need to consume much of the very same sort they produce.
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