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When business meets culture = ideas and experiences for mutual profit /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	When business meets culture/ edited by Beatriz Mu�noz-Seca and Josep Riverola.
其他題名:	ideas and experiences for mutual profit /
其他作者:	Mu�noz-Seca, Beatriz,
出版者:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : c2011.,
面頁冊數:	1 online resource (xiv, 290 p.) :ill. :
標題:	Arts - Economic aspects. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230295117
ISBN:	9780230295117 (electronic bk.)

When business meets culture = ideas and experiences for mutual profit /
When business meets cultureideas and experiences for mutual profit /[electronic resource] :edited by Beatriz Mu�noz-Seca and Josep Riverola. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,c2011. - 1 online resource (xiv, 290 p.) :ill.

Includes bibliographical references and index.

Introduction: a business point of view /Beatriz Mu�noz-Seca and Josep Riverola --

"The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average_GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer"--

ISBN: 9780230295117 (electronic bk.)Subjects--Topical Terms:

676975
Arts
--Economic aspects.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: NX634 / .W55 2011eb

Dewey Class. No.: 700.68

When business meets culture = ideas and experiences for mutual profit /
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505 0 0 $t Introduction: a business point of view / $r Beatriz Mu�noz-Seca and Josep Riverola -- $t Brand. The Solomon R. Guggenheim Foundation / $r Francisco Iniesta and Elvira Marco -- $t Marketing the arts / $r Francisco Iniesta and Elvira Marco -- $t Focus. Museo Nacional del Prado / $r Elvira Marco, Beatriz Mu�noz-Seca, and Josep Riverola -- $t Designing a strategy / $r Adri�an Caldart -- $t Gran Teatre del Liceu: rising from the ashes / $r Serge Poisson-de Haro -- $t The financial function in cultural institutions / $r Antoni Subir�a -- $t Facilities. Tate: reinventing operations to become a different type of company / $r Beatriz Mu�noz-Seca and Josep Riverola -- $t Reinventing operations / $r Beatriz Mu�noz-Seca -- $t The Mus�ee de La Cassette / $r Josep Riverola -- $t Javier L�opez-Gil Anto�nanas: art lover / $r Josep Riverola -- $t A practical approach to the design of visit systems: application to the Mus�ee de La Cassette / $r Josep Riverola -- $t The 'la Caixa' Foundation: art exhibitions / $r Philip G. Moscoso and Alejandro Lago / $r A service perspective of cultural entities and their customers / $r Philip G. Moscoso and Alejandro Lago -- $t Brains. Jes�us L�opez Cobos: managing artists / $r Santiago �Alvarez de Mon -- $t Valent�in Fuster: manager and researcher / $r Santiago �Alvarez de Mon -- $t Managing talent / $r Santiago �Alvarez de Mon -- $t Fundaci�on del Teatro L�irico: teatro real / $r Josep Riverola -- $t Insights from the world of culture / $r Beatriz Mu�noz-Seca -- $t Fifteen challenges for the cultural sector / $r Beatriz Mu�noz-Seca and Josep Riverola.
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