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The rise of marketing and market res...

Scranton, Philip.

The rise of marketing and market research

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The rise of marketing and market research/ edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
other author:	Berghoff, Hartmut.
Published:	New York, NY :Palgrave Macmillan, : 2012.,
Description:	1 online resource.
Notes:	Includes index.
Subject:	Marketing - History. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137071286
ISBN:	9781137071286 (electronic bk.)

The rise of marketing and market research
The rise of marketing and market research[electronic resource] /edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann. - New York, NY :Palgrave Macmillan,2012. - 1 online resource. - Worlds of consumption.

Includes index.

Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India.

ISBN: 9781137071286 (electronic bk.)

Source: 608177Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

939032
Marketing
--History.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415 / .R55175 2012

Dewey Class. No.: 381.09

The rise of marketing and market research
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020 $a 1137071281 (electronic bk.)
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245 0 4 $a The rise of marketing and market research $h [electronic resource] / $c edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
260 $a New York, NY : $b Palgrave Macmillan, $c 2012.
300 $a 1 online resource.
490 0 $a Worlds of consumption
500 $a Includes index.
520 $a Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India.
588 $a Description based on print version record.
650 0 $a Marketing $x History. $3 939032
650 0 $a Marketing research $x History. $3 939033
650 0 $a Economic history. $3 557541
650 7 $a BUSINESS & ECONOMICS / Commerce $2 bisacsh $3 859766
650 7 $a BUSINESS & ECONOMICS / Marketing / General $2 bisacsh $3 859767
650 7 $a BUSINESS & ECONOMICS / Sales & Selling / General $2 bisacsh $3 859768
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Berghoff, Hartmut. $3 834757
700 1 $a Scranton, Philip. $3 939031
700 1 $a Spiekermann, Uwe, $d 1963- $3 834758
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137071286
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