國立虎尾科技大學 |

Darwinian fitness in the global marketplace = analysing the competition /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Darwinian fitness in the global marketplace/ Rajagopal.
其他題名:	analysing the competition /
作者:	Rajagopal.
出版者:	Basingstoke :Palgrave Macmillan, : 2012.,
面頁冊數:	1 online resource :ill. :
標題:	Competition, International. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137268334
ISBN:	9781137268334 (electronic bk.)

Darwinian fitness in the global marketplace = analysing the competition /
Rajagopal.

Darwinian fitness in the global marketplaceanalysing the competition /[electronic resource] :Rajagopal. - Basingstoke :Palgrave Macmillan,2012. - 1 online resource :ill.

Darwinism in Business -- Understanding Market Competition -- Competitive Advantage: Analysis and Strategy -- Competition Matrix -- Competition versus Cooperation -- Forecasting and Fudge Factors Modelling -- Decision Making -- Customer-Centric Business Management -- Challenges Ahead.

Darwinian Fitness in the Global Marketplace discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalisation has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical (products- and services-led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, while firms that demonstrate strength for survival stay as the fittest among the competing firms. This volume discusses new concepts related to the efficiency and effectiveness of competitive strategies required by firms to survive in the global marketplace. The discussions in this book are built around the competitive frameworks based on systems thinking and delineate insights analysing the extensive survey of literature on the subject. The author provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics that will interest students and working managers.

ISBN: 9781137268334 (electronic bk.)

Standard No.: 10.1057/9781137268334doi

Source: 550303Palgrave Macmillanhttp://www.palgraveconnect.com

Nat. Bib. Agency Control No.: 016102590UkSubjects--Topical Terms:

558928
Competition, International.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF1414 / .R35 2012

Dewey Class. No.: 338.6/048

Darwinian fitness in the global marketplace = analysing the competition /
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