Language:
English
繁體中文
Help
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Competitive strategies = managing th...
~
Arbore, Alessandro, (1972-)
Competitive strategies = managing the present and planning the future /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Competitive strategies/ Enrico Valdani and Alessandro Arbore.
Reminder of title:
managing the present and planning the future /
Author:
Valdani, Enrico.
other author:
Arbore, Alessandro,
Published:
New York :Palgrave Macmillan, : 2012.,
Description:
1 online resource (pages cm.)
Subject:
Competition. -
Online resource:
http://www.palgraveconnect.com/doifinder/10.1057/9780230354586
ISBN:
9780230354586 (electronic bk.)
Competitive strategies = managing the present and planning the future /
Valdani, Enrico.
Competitive strategies
managing the present and planning the future /[electronic resource] :Enrico Valdani and Alessandro Arbore. - New York :Palgrave Macmillan,2012. - 1 online resource (pages cm.)
Includes bibliographical references and index.
The Revolution in Competitive Games -- The Movement Game: Breaking Down Orthodoxies -- The Maneuvers of the Movement Game -- The Barriers to Change -- Defence Strategies in the Movement Game -- The Imitation Game -- Creating Barriers to Imitation -- The Position Game -- Offensive And Defensive Maneuvers In The Position Game -- The Final Frontier of Value --.
'If we want things to stay as they are, things will have to change.' from the Italian novel The Leopard, is the starting point of this book which proposes a new framework to effectively manage offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position. Competitive seasons and their most effective marketing maneuvers are fully discussed with the support of figures, incidents, and almost 100 international examples. Altogether, almost 50 offensive and defensive strategies are presented. The book provides the reader with both managerial tools and strategic marketing vision to manage the present while designing the future.
ISBN: 9780230354586 (electronic bk.)
Source: 510649Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:
559988
Competition.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HD41 / .V27 2012
Dewey Class. No.: 658.4/012
Competitive strategies = managing the present and planning the future /
LDR
:02645cam 2200433Ka 4500
001
766240
003
OCoLC
005
20130621115153.0
006
m o d
007
cr cn|||||||||
008
140107s2012 nyu ob 001 0 eng d
019
$a
824655735
020
$a
9780230354586 (electronic bk.)
020
$a
0230354580 (electronic bk.)
020
$a
0230301649
020
$a
9780230301641
020
$a
9781283946902 (MyiLibrary)
020
$a
1283946904 (MyiLibrary)
035
$a
(OCoLC)822228360
$z
(OCoLC)824655735
035
$a
ocn822228360
037
$a
510649
$b
Palgrave Macmillan
$n
http://www.palgraveconnect.com
040
$a
UKPGM
$b
eng
$c
UKPGM
$d
OCLCO
$d
N$T
$d
CDX
049
$a
TEFA
050
1 4
$a
HD41
$b
.V27 2012
072
7
$a
BUS
$x
063000
$2
bisacsh
082
0 4
$a
658.4/012
$2
23
084
$a
BUS043000
$a
BUS063000
$a
BUS041000
$2
bisacsh
100
1
$a
Valdani, Enrico.
$3
939908
245
1 0
$a
Competitive strategies
$h
[electronic resource] :
$b
managing the present and planning the future /
$c
Enrico Valdani and Alessandro Arbore.
260
$a
New York :
$b
Palgrave Macmillan,
$c
2012.
300
$a
1 online resource (pages cm.)
336
$a
text
$2
rdacontent
337
$a
unmediated
$2
rdamedia
338
$a
volume
$2
rdacarrier
504
$a
Includes bibliographical references and index.
505
0
$a
The Revolution in Competitive Games -- The Movement Game: Breaking Down Orthodoxies -- The Maneuvers of the Movement Game -- The Barriers to Change -- Defence Strategies in the Movement Game -- The Imitation Game -- Creating Barriers to Imitation -- The Position Game -- Offensive And Defensive Maneuvers In The Position Game -- The Final Frontier of Value --.
520
$a
'If we want things to stay as they are, things will have to change.' from the Italian novel The Leopard, is the starting point of this book which proposes a new framework to effectively manage offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position. Competitive seasons and their most effective marketing maneuvers are fully discussed with the support of figures, incidents, and almost 100 international examples. Altogether, almost 50 offensive and defensive strategies are presented. The book provides the reader with both managerial tools and strategic marketing vision to manage the present while designing the future.
650
0
$a
Competition.
$3
559988
650
0
$a
Strategic planning.
$3
556511
650
7
$a
BUSINESS & ECONOMICS / Marketing / General.
$2
bisacsh
$3
834387
650
7
$a
BUSINESS & ECONOMICS / Strategic Planning.
$2
bisacsh
$3
834405
650
7
$a
BUSINESS & ECONOMICS / Management.
$2
bisacsh
$3
834332
655
4
$a
Electronic books.
$2
local
$3
554714
700
1
$a
Arbore, Alessandro,
$d
1972-
$3
939909
856
4 0
$3
Palgrave Connect
$u
http://www.palgraveconnect.com/doifinder/10.1057/9780230354586
938
$a
EBSCOhost
$b
EBSC
$n
521613
938
$a
Coutts Information Services
$b
COUT
$n
24556411
994
$a
C0
$b
TEF
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login