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The brand glossary
~
Swystun, Jeff.
The brand glossary
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The brand glossary/ edited by Jeff Swystun.
other author:
Swystun, Jeff.
Published:
Basingstoke :Palgrave Macmillan, : 2007.,
Description:
1 online resource (vi, 133 p. :ill.) :
Notes:
Title from e-book title screen (viewed Oct. 15, 2007).
Subject:
Brand name products - Case studies. -
Online resource:
An electronic book accessible through the World Wide Web; click for information
ISBN:
0230626408 (electronic bk.)
The brand glossary
The brand glossary
[electronic resource] /edited by Jeff Swystun. - Basingstoke :Palgrave Macmillan,2007. - 1 online resource (vi, 133 p. :ill.)
Title from e-book title screen (viewed Oct. 15, 2007).
Includes bibliographical references (p. 133).
Contains an A-Z guide to brand terms, processes and best practices.
Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.
ISBN: 0230626408 (electronic bk.)
Standard No.: 10.1057/9780230626409doi
Source: 082472MIL
LCCN: 2009659179Subjects--Topical Terms:
570397
Brand name products
--Case studies.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HD69.B7
Dewey Class. No.: 658.8'27'03
The brand glossary
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edited by Jeff Swystun.
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Palgrave Macmillan,
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2007.
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1 online resource (vi, 133 p. :
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ill.)
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Title from e-book title screen (viewed Oct. 15, 2007).
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Includes bibliographical references (p. 133).
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Contains an A-Z guide to brand terms, processes and best practices.
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Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.
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Case studies.
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An electronic book accessible through the World Wide Web; click for information
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TEF
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