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The brand glossary

Swystun, Jeff.

The brand glossary

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The brand glossary/ edited by Jeff Swystun.
其他作者:	Swystun, Jeff.
出版者:	Basingstoke :Palgrave Macmillan, : 2007.,
面頁冊數:	1 online resource (vi, 133 p. :ill.) :
附註:	Title from e-book title screen (viewed Oct. 15, 2007).
標題:	Brand name products - Case studies. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	0230626408 (electronic bk.)

The brand glossary
The brand glossary[electronic resource] /edited by Jeff Swystun. - Basingstoke :Palgrave Macmillan,2007. - 1 online resource (vi, 133 p. :ill.)

Title from e-book title screen (viewed Oct. 15, 2007).

Includes bibliographical references (p. 133).

Contains an A-Z guide to brand terms, processes and best practices.

Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.

ISBN: 0230626408 (electronic bk.)

Standard No.: 10.1057/9780230626409doi

Source: 082472MIL

LCCN: 2009659179Subjects--Topical Terms:

570397
Brand name products
--Case studies.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.8'27'03

The brand glossary
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500 $a Title from e-book title screen (viewed Oct. 15, 2007).
504 $a Includes bibliographical references (p. 133).
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