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Freud on Madison Avenue = motivation...
~
Project Muse.
Freud on Madison Avenue = motivation research and subliminal advertising in America /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Freud on Madison Avenue/ Lawrence R. Samuel.
Reminder of title:
motivation research and subliminal advertising in America /
Author:
Samuel, Lawrence R.
Published:
Philadelphia :University of Pennsylvania Press, : c2010.,
Description:
1 online resource (218 p.).
Subject:
Consumer behavior - History. - United States -
Online resource:
Full text available:
ISBN:
9780812204872 (electronic bk.)
Freud on Madison Avenue = motivation research and subliminal advertising in America /
Samuel, Lawrence R.
Freud on Madison Avenue
motivation research and subliminal advertising in America /[electronic resource] :Lawrence R. Samuel. - Philadelphia :University of Pennsylvania Press,c2010. - 1 online resource (218 p.).
Includes bibliographical references and index.
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
ISBN: 9780812204872 (electronic bk.)Subjects--Topical Terms:
945913
Consumer behavior
--History.--United States
LC Class. No.: HF5415.34 / .S26 2010
Dewey Class. No.: 659.101/9
Freud on Madison Avenue = motivation research and subliminal advertising in America /
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motivation research and subliminal advertising in America /
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Lawrence R. Samuel.
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2013)
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Includes bibliographical references and index.
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The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
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Consumer behavior
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Full text available:
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http://muse.jhu.edu/books/9780812204872/
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