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Freud on Madison Avenue = motivation...

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Freud on Madison Avenue = motivation research and subliminal advertising in America /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Freud on Madison Avenue/ Lawrence R. Samuel.
Reminder of title:	motivation research and subliminal advertising in America /
Author:	Samuel, Lawrence R.
Published:	Philadelphia :University of Pennsylvania Press, : c2010.,
Description:	1 online resource (218 p.).
Subject:	Consumer behavior - History. - United States -
Online resource:	Full text available:
ISBN:	9780812204872 (electronic bk.)

Freud on Madison Avenue = motivation research and subliminal advertising in America /
Samuel, Lawrence R.

Freud on Madison Avenuemotivation research and subliminal advertising in America /[electronic resource] :Lawrence R. Samuel. - Philadelphia :University of Pennsylvania Press,c2010. - 1 online resource (218 p.).

Includes bibliographical references and index.

The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.

ISBN: 9780812204872 (electronic bk.)Subjects--Topical Terms:

945913
Consumer behavior
--History.--United States

LC Class. No.: HF5415.34 / .S26 2010

Dewey Class. No.: 659.101/9

Freud on Madison Avenue = motivation research and subliminal advertising in America /
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245 1 0 $a Freud on Madison Avenue $h [electronic resource] : $b motivation research and subliminal advertising in America / $c Lawrence R. Samuel.
260 $a Philadelphia : $b University of Pennsylvania Press, $c c2010. $e (Baltimore, Md. : $f Project MUSE, $g 2013)
300 $a 1 online resource (218 p.).
504 $a Includes bibliographical references and index.
505 0 $a The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
588 $a Description based on print version record.
650 0 $a Consumer behavior $z United States $x History. $3 945913
650 0 $a Advertising $z United States $x Psychological aspects $x History. $3 945914
650 0 $a Subliminal advertising $z United States $x History $3 945915
650 0 $a Motivation research (Marketing) $z United States $x History. $3 945916
710 2 $a Project Muse. $3 943849
856 4 0 $z Full text available: $u http://muse.jhu.edu/books/9780812204872/

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