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Marketing your event planning busine...

Allen, Judy, (1952-)

Marketing your event planning business : = a creative approach to gaining the competitive edge /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing your event planning business :/ Judy Allen.
Reminder of title:	a creative approach to gaining the competitive edge /
Author:	Allen, Judy,
Published:	Mississauga, Ont. :John Wiley & Sons Canada, : c2013.,
Description:	xxi, 252 p. ;23 cm.;
Notes:	Includes index.
Subject:	Special events industry - Marketing. -
ISBN:	1118514459 (pbk.)

Marketing your event planning business : = a creative approach to gaining the competitive edge /
Allen, Judy,1952-

Marketing your event planning business :a creative approach to gaining the competitive edge /Judy Allen. - Mississauga, Ont. :John Wiley & Sons Canada,c2013. - xxi, 252 p. ;23 cm.

Includes index.

Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective--who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales: innovative ideas -- The value of diversification -- Going out on your own--costs and benefits.

ISBN: 1118514459 (pbk.)Subjects--Topical Terms:

977464
Special events industry
--Marketing.

LC Class. No.: GT3405 / A46 2013

Dewey Class. No.: 394.2/0688

Marketing your event planning business : = a creative approach to gaining the competitive edge /
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008 140815s2013 onc 001 0 eng d
020 $a 1118514459 (pbk.)
020 $a 9781118514450 (pbk.) : $c NT1051
035 $a (OCoLC)810533959 $z (OCoLC)872616326
035 $a ocn810533959
040 $a YDXCP $c YDXCP $d BTCTA $d OCLCQ $d CNCEN $d UKMGB $d CCS $d CQ $d OCLCO $d NFU
050 # 4 $a GT3405 $b A46 2013
082 0 4 $2 23 $a 394.2/0688
100 1 $a Allen, Judy, $d 1952- $3 977463
245 1 0 $a Marketing your event planning business : $b a creative approach to gaining the competitive edge / $c Judy Allen.
260 # $a Mississauga, Ont. : $c c2013. $b John Wiley & Sons Canada,
300 $a xxi, 252 p. ; $c 23 cm.
500 $a Includes index.
505 0 # $a Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective--who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales: innovative ideas -- The value of diversification -- Going out on your own--costs and benefits.
650 # 0 $a Special events industry $x Marketing. $3 977464
650 # 0 $a Special events $x Planning. $3 633123