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Marketing your event planning busine...

Allen, Judy, (1952-)

Marketing your event planning business : = a creative approach to gaining the competitive edge /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing your event planning business :/ Judy Allen.
其他題名:	a creative approach to gaining the competitive edge /
作者:	Allen, Judy,
出版者:	Mississauga, Ont. :John Wiley & Sons Canada, : c2013.,
面頁冊數:	xxi, 252 p. ;23 cm.;
附註:	Includes index.
標題:	Special events industry - Marketing. -
ISBN:	1118514459 (pbk.)

Marketing your event planning business : = a creative approach to gaining the competitive edge /
Allen, Judy,1952-

Marketing your event planning business :a creative approach to gaining the competitive edge /Judy Allen. - Mississauga, Ont. :John Wiley & Sons Canada,c2013. - xxi, 252 p. ;23 cm.

Includes index.

Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective--who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales: innovative ideas -- The value of diversification -- Going out on your own--costs and benefits.

ISBN: 1118514459 (pbk.)Subjects--Topical Terms:

977464
Special events industry
--Marketing.

LC Class. No.: GT3405 / A46 2013

Dewey Class. No.: 394.2/0688

Marketing your event planning business : = a creative approach to gaining the competitive edge /
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505 0 # $a Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective--who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales: innovative ideas -- The value of diversification -- Going out on your own--costs and benefits.
650 # 0 $a Special events industry $x Marketing. $3 977464
650 # 0 $a Special events $x Planning. $3 633123