| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Global marketing management // Masaaki Kotabe, Kristiaan Helsen. |
| Author: |
Kotabe, Masaaki. |
| other author: |
Helsen, Kristiaan. |
| Published: |
Hoboken, N.J. :Wiley, : c2011., |
| Description: |
xxiii, 717 p., [12] p. of plates :ill., maps ; : 28 cm.; |
| Notes: |
Previous ed.: 2007. |
| Subject: |
Export marketing - Management. - |
| ISBN: |
9780470505748 (pbk.) : |