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Darwin's brands : = adapting for suc...

India

Darwin's brands : = adapting for success /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Darwin's brands :/ Anand Halve.
其他題名:	adapting for success /
作者:	Halve, Anand Bhaskar,
出版者:	Los Angeles :SAGE, : c2012.,
面頁冊數:	xvii, 168 p. :ill. ; : 24 cm.;
標題:	Brand name products - India. -
標題:	India - Religion. -
ISBN:	9788132107156 (pbk.) :

Darwin's brands : = adapting for success /
Halve, Anand Bhaskar,1955-

Darwin's brands :adapting for success /Anand Halve. - Los Angeles :SAGE,c2012. - xvii, 168 p. :ill. ;24 cm.

Includes bibliographical references.

Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.

ISBN: 9788132107156 (pbk.) :NT642

LCCN: 2011048334Subjects--Topical Terms:

981905
Brand name products
--India.Subjects--Geographical Terms:

784969
India
--Religion.

LC Class. No.: HD69.B7 / H347 2012

Dewey Class. No.: 658.8/27

Darwin's brands : = adapting for success /
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