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Contagious : = how to build word of ...

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Berger, Jonah.

Contagious : = how to build word of mouth in the digital age /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Contagious :/ Jonah Berger.
其他題名:	how to build word of mouth in the digital age /
作者:	Berger, Jonah.
出版者:	London :Simon & Schuster, : 2014,
面頁冊數:	244 p. ;20 cm.;
附註:	Originally published: 2013.
標題:	Word-of-mouth advertising. -
ISBN:	9781471111709 (pbk.) :

Contagious : = how to build word of mouth in the digital age /
Berger, Jonah.

Contagious :how to build word of mouth in the digital age /Jonah Berger. - London :Simon & Schuster,2014 - 244 p. ;20 cm.

Originally published: 2013.

Includes bibliographical references and index.

Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

ISBN: 9781471111709 (pbk.) :NT455Subjects--Topical Terms:

992550
Word-of-mouth advertising.

LC Class. No.: HF5415.153

Dewey Class. No.: 659.133

Contagious : = how to build word of mouth in the digital age /
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245 1 0 $a Contagious : $b how to build word of mouth in the digital age / $c Jonah Berger.
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300 $a 244 p. ; $c 20 cm.
500 $a Originally published: 2013.
504 $a Includes bibliographical references and index.
505 0 # $a Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
520 # $a Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
650 # 0 $a Word-of-mouth advertising. $3 992550
650 # 0 $a Viral marketing. $3 992551

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