| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
消費行為之前的心理學 :/ 大衛.路易斯(David Lewis)著 ; 方祖芳譯. |
| Reminder of title: |
為什麼這商品我本來不想要, 最後卻變成好需要? / |
| remainder title: |
為什麼這商品我本來不想要, 最後卻變成好需要? |
| Author: |
路易斯 |
| other author: |
方祖芳. |
| Published: |
臺北市 :大是文化, : 2014.08., |
| Description: |
286面 :圖 ; : 23公分.; |
| Notes: |
譯自: The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop. |
| Subject: |
消費者行為. - |
| ISBN: |
9789865770464 (平裝) : |