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Anime's media mix = franchising toys...
~
Steinberg, Marc, (1977-)
Anime's media mix = franchising toys and characters in Japan /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Anime's media mix/ Marc Steinberg.
Reminder of title:
franchising toys and characters in Japan /
Author:
Steinberg, Marc,
Published:
Minneapolis :University of Minnesota Press, : 2012.,
Description:
1 online resource (xvii, 314 p.) :ill. :
Subject:
Character merchandising - Japan. -
Online resource:
http://www.jstor.org/stable/10.5749/j.ctttscmj
ISBN:
9780816680238 (e-book)
Anime's media mix = franchising toys and characters in Japan /
Steinberg, Marc,1977-
Anime's media mix
franchising toys and characters in Japan /[electronic resource] :Marc Steinberg. - Minneapolis :University of Minnesota Press,2012. - 1 online resource (xvii, 314 p.) :ill.
Includes bibliographical references and index.
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
ISBN: 9780816680238 (e-book)Subjects--Topical Terms:
996948
Character merchandising
--Japan.
LC Class. No.: HF5415.17 / .S74 2012
Dewey Class. No.: 381/.45791453
Anime's media mix = franchising toys and characters in Japan /
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[electronic resource] :
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franchising toys and characters in Japan /
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Marc Steinberg.
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University of Minnesota Press,
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2012.
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ill.
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Includes bibliographical references and index.
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Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
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In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
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Character merchandising
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Japan.
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996948
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Character toys
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Japan.
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996949
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Cartoon characters
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Japan.
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996950
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Comic strip characters
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Japan.
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Animated television programs
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Japan
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History and criticism.
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Animated films
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Japan
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History and criticism.
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Japan
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http://www.jstor.org/stable/10.5749/j.ctttscmj
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