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Anime's media mix = franchising toys...

Steinberg, Marc, (1977-)

Anime's media mix = franchising toys and characters in Japan /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Anime's media mix/ Marc Steinberg.
其他題名:	franchising toys and characters in Japan /
作者:	Steinberg, Marc,
出版者:	Minneapolis :University of Minnesota Press, : 2012.,
面頁冊數:	1 online resource (xvii, 314 p.) :ill. :
標題:	Character merchandising - Japan. -
電子資源:	http://www.jstor.org/stable/10.5749/j.ctttscmj
ISBN:	9780816680238 (e-book)

Anime's media mix = franchising toys and characters in Japan /
Steinberg, Marc,1977-

Anime's media mixfranchising toys and characters in Japan /[electronic resource] :Marc Steinberg. - Minneapolis :University of Minnesota Press,2012. - 1 online resource (xvii, 314 p.) :ill.

Includes bibliographical references and index.

Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.

In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.

ISBN: 9780816680238 (e-book)Subjects--Topical Terms:

996948
Character merchandising
--Japan.

LC Class. No.: HF5415.17 / .S74 2012

Dewey Class. No.: 381/.45791453

Anime's media mix = franchising toys and characters in Japan /
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082 0 4 $a 381/.45791453 $2 23
100 1 $a Steinberg, Marc, $d 1977- $3 996947
245 1 0 $a Anime's media mix $h [electronic resource] : $b franchising toys and characters in Japan / $c Marc Steinberg.
260 $a Minneapolis : $b University of Minnesota Press, $c 2012.
300 $a 1 online resource (xvii, 314 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
520 $a In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
650 0 $a Character merchandising $z Japan. $3 996948
650 0 $a Character toys $z Japan. $3 996949
650 0 $a Cartoon characters $z Japan. $3 996950
650 0 $a Comic strip characters $z Japan. $3 996951
650 0 $a Animated television programs $z Japan $x History and criticism. $3 666875
650 0 $a Animated films $z Japan $x History and criticism. $3 666874
650 0 $a Comic books, strips, etc. $z Japan $x History and criticism. $3 954752
856 4 0 $u http://www.jstor.org/stable/10.5749/j.ctttscmj

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