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Internet mercenaries and viral marke...
~
Wu, Mei, (1954-)
Internet mercenaries and viral marketing : = the case of Chinese social media /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Internet mercenaries and viral marketing :/ by Mei Wu, Peter Jakubowicz and Chengyu Cao.
Reminder of title:
the case of Chinese social media /
Author:
Wu, Mei,
other author:
Jakubowicz, Peter,
Published:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global, : [2014],
Description:
1 online resource (314 pages) :ill. :
Subject:
Marketing - Social aspects - China. -
Online resource:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4578-3
ISBN:
9781466645790 (ebook)
Internet mercenaries and viral marketing : = the case of Chinese social media /
Wu, Mei,1954-
Internet mercenaries and viral marketing :
the case of Chinese social media /by Mei Wu, Peter Jakubowicz and Chengyu Cao. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2014] - 1 online resource (314 pages) :ill.
Includes bibliographical references.
Introduction -- Social media and viral marketing in China -- History of internet mercenaries -- Internet mercenary operation -- Viral messages -- Mainstream media as amplifier -- QQ group as organizational platform -- How to uncover "pushing hand" operations -- Policy concerns of internet mercenaries -- Conclusion.
Restricted to subscribers or individual electronic text purchasers.
"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--Provided by publisher.
Mode of access: World Wide Web.
ISBN: 9781466645790 (ebook)
LCCN: 2013020606Subjects--Topical Terms:
1002415
Marketing
--Social aspects--China.
LC Class. No.: HF5415.12.C5 / W785 2014e
Dewey Class. No.: 658.8/72
Internet mercenaries and viral marketing : = the case of Chinese social media /
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9781466645783 (hbk.)
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(OCoLC)872694842
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1954-
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Internet mercenaries and viral marketing :
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the case of Chinese social media /
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by Mei Wu, Peter Jakubowicz and Chengyu Cao.
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Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :
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IGI Global,
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[2014]
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1 online resource (314 pages) :
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ill.
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Includes bibliographical references.
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Introduction -- Social media and viral marketing in China -- History of internet mercenaries -- Internet mercenary operation -- Viral messages -- Mainstream media as amplifier -- QQ group as organizational platform -- How to uncover "pushing hand" operations -- Policy concerns of internet mercenaries -- Conclusion.
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Restricted to subscribers or individual electronic text purchasers.
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"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--Provided by publisher.
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Also available in print.
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Mode of access: World Wide Web.
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Marketing
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Social aspects
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China.
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1002415
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Viral marketing
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China.
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Social media
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China.
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Internet
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China.
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Public relations
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Jakubowicz, Peter,
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Cao, Chengyu,
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Chapter PDFs via platform:
$u
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4578-3
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