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Germany's economic renaissance : = l...
~
Ewing, Jack.
Germany's economic renaissance : = lessons for the United States /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Germany's economic renaissance :/ by Jack Ewing.
Reminder of title:
lessons for the United States /
Author:
Ewing, Jack.
Description:
1 online resource.
Subject:
Industrial policy - Germany. -
Subject:
Germany. -
Online resource:
http://www.palgraveconnect.com/doifinder/10.1057/9781137340542
ISBN:
1137340541 (electronic bk.)
Germany's economic renaissance : = lessons for the United States /
Ewing, Jack.
Germany's economic renaissance :
lessons for the United States /by Jack Ewing. - 1 online resource.
Includes bibliographical references and index.
Introduction -- A brief history of Made in Germany -- Revival -- The seeds of complacency -- Renaissance -- The soul of the Germany economy -- Boldly cautious -- "We're never the cheapest" -- Mini multinationals -- Little Swabia and the art of global manufacturing -- Cars, engineers and the internet -- "Azubis" and the skills pipeline -- The education of a German manager -- The seeds of complacency (II) -- Lessons for the rest of the world -- Index.
In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of "The International New York Times" explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can behave like a multinational, as well as the secrets of conquering the high end of the market where quality is more important than price. Both informative and entertaining, filled with rich character studies, this book is essential reading for everyone wondering how to bring factories - and the jobs they provide - back to American shores.
ISBN: 1137340541 (electronic bk.)
Source: 677882Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:
1007635
Industrial policy
--Germany.Subjects--Geographical Terms:
1006656
Germany.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HD3616.G4 / E95 2014
Dewey Class. No.: 338.0943
Germany's economic renaissance : = lessons for the United States /
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by Jack Ewing.
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Introduction -- A brief history of Made in Germany -- Revival -- The seeds of complacency -- Renaissance -- The soul of the Germany economy -- Boldly cautious -- "We're never the cheapest" -- Mini multinationals -- Little Swabia and the art of global manufacturing -- Cars, engineers and the internet -- "Azubis" and the skills pipeline -- The education of a German manager -- The seeds of complacency (II) -- Lessons for the rest of the world -- Index.
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In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of "The International New York Times" explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can behave like a multinational, as well as the secrets of conquering the high end of the market where quality is more important than price. Both informative and entertaining, filled with rich character studies, this book is essential reading for everyone wondering how to bring factories - and the jobs they provide - back to American shores.
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Description based on print version record.
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http://www.palgraveconnect.com/doifinder/10.1057/9781137340542
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