國立虎尾科技大學 |

Visual communication theory and research : = a mass communication perspective /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Visual communication theory and research :/ by Shahira Fahmy, Mary Angela Bock, and Wayne Wanta.
Reminder of title:	a mass communication perspective /
Author:	Fahmy, Shahira,
other author:	Bock, Mary Angela.
Description:	1 online resource.
Subject:	Visual communication - Research. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137362155
ISBN:	1137362154 (electronic bk.)

Visual communication theory and research : = a mass communication perspective /
Fahmy, Shahira,1970-

Visual communication theory and research :a mass communication perspective /by Shahira Fahmy, Mary Angela Bock, and Wayne Wanta. - 1 online resource.

Includes bibliographical references and index.

Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.

In today's multimedia environment, visuals are essential and expected parts of storytelling. While images may not be everything, they are a fundamental part of almost everything that goes on in the mass media. However, the visual communication research field is fragmented into several sub-areas, making study difficult. This book rectifies this issue by compiling research across different areas. Looking at topics such as the effects of viewing violence on television and analyses of the depictions of minority groups in newspaper photographs, Fahmy, Bock, and Wanta note trends across studies, tie together research across disciplines, and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

ISBN: 1137362154 (electronic bk.)

Source: 683882Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

839110
Visual communication
--Research.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: P93.5 / .F35 2014

Dewey Class. No.: 302.2/072

Visual communication theory and research : = a mass communication perspective /
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020 $a 1137362154 (electronic bk.)
020 $a 9781137362155 (electronic bk.)
035 $a (OCoLC)879473804
035 $a ocn879473804
037 $a 683882 $b Palgrave Macmillan $n http://www.palgraveconnect.com
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050 4 $a P93.5 $b .F35 2014
082 0 4 $a 302.2/072 $2 23
100 1 $a Fahmy, Shahira, $d 1970- $3 1008012
245 1 0 $a Visual communication theory and research : $b a mass communication perspective / $c by Shahira Fahmy, Mary Angela Bock, and Wayne Wanta.
264 1 $a New York, NY : $b Palgrave Macmillan, $c 2014.
300 $a 1 online resource.
336 $a text $2 rdacontent
337 $a unmediated $2 rdamedia
338 $a volume $2 rdacarrier
504 $a Includes bibliographical references and index.
505 0 $a Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
520 $a In today's multimedia environment, visuals are essential and expected parts of storytelling. While images may not be everything, they are a fundamental part of almost everything that goes on in the mass media. However, the visual communication research field is fragmented into several sub-areas, making study difficult. This book rectifies this issue by compiling research across different areas. Looking at topics such as the effects of viewing violence on television and analyses of the depictions of minority groups in newspaper photographs, Fahmy, Bock, and Wanta note trends across studies, tie together research across disciplines, and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
588 $a Description based on print version record.
650 0 $a Visual communication $x Research. $3 839110
650 0 $a Visual communication. $3 556207
655 7 $a Electronic books. $2 local $3 554714
700 1 $a Bock, Mary Angela. $3 1008013
700 1 $a Wanta, Wayne. $3 807989
710 2 $a Palgrave Connect (Online service) $3 834339
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137362155