國立虎尾科技大學 |

Eastern European perspectives on the development of public relations = other voices /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Eastern European perspectives on the development of public relations/ Edited by Tom Watson.
Reminder of title:	other voices /
Author:	Watson, Tom,
Published:	Basingstoke :Palgrave Pivot : : 2014.,
Description:	140 p.
Notes:	Electronic book text.
Subject:	Public relations - Europe, Eastern. -
Online resource:	Online journal 'available contents' page
ISBN:	1137404264 (electronic bk.) :

Eastern European perspectives on the development of public relations = other voices /
Watson, Tom,

Eastern European perspectives on the development of public relationsother voices /[electronic resource] :Edited by Tom Watson. - 1st ed. - Basingstoke :Palgrave Pivot :2014. - 140 p. - National perspectives on the development of public relations.

Electronic book text.

1. Introduction-- Tom Watson 2. Bulgaria-- Dessislava Boshnakova 3. Croatia-- Ana Tkalac Vercic 4. Czech Republic-- Denisa Hejlova 5. Hungary-- Gyorgy Szondi 6. Poland-- Ryszard Lawniczak 7. Romania-- Adela Rogojinaru 8. Russia-- Katerina Tsetsura, Ludmila V. Minaeva and Nadezda Aydaeva 9. Slovenia-- Dejan Vercic 10. Ukraine-- Anastasiia Grynko and Katerina Tsetsura.

Document

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This second book in the series focuses on Eastern Europe.The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.

PDF.

Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK, and Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

ISBN: 1137404264 (electronic bk.) :£30.00Subjects--Topical Terms:

1009323
Public relations
--Europe, Eastern.

LC Class. No.: HD59.6.E852 / E17 2014

Dewey Class. No.: 659.20947

Eastern European perspectives on the development of public relations = other voices /
LDR:03450nam a22003972a 4500 001 798952
003 UK-WkNB
005 20140822000000.0
007 cu||||||||||||
008 150519e201408uuxxk |s|||||||0|0 eng|d
020 $a 1137404264 (electronic bk.) : $c £30.00
020 $a 9781137404244
020 $a 9781137404268 (electronic bk.) : $c £30.00
035 $a 9781137404268
040 $a UK-WkNB $b eng $c UK-WkNB
050 4 $a HD59.6.E852 $b E17 2014
072 $a BUS $2 ukslc
072 7 $a KJC $2 bicssc
072 7 $a KJK $2 bicssc
072 7 $a KJS $2 bicssc
072 7 $a KJSP $2 bicssc
082 0 4 $a 659.20947 $2 23
100 1 $a Watson, Tom, $e ed. $3 1009322
245 1 0 $a Eastern European perspectives on the development of public relations $h [electronic resource] : $b other voices / $c Edited by Tom Watson.
250 $a 1st ed.
260 $a Basingstoke : $b Palgrave Pivot : $b [distributor] Not Avail, $c 2014.
300 $a 140 p.
365 $a 02 $b 30.00 $c GBP $d 00 $h S 25.00 20.0 30.00 5.00 $j GB $k xxk $m Palgrave Macmillan $2 onix-pt
366 $b 20140815 $c IP 20140709 $j GB $k xxk $m Palgrave Macmillan $2 UK-WkNB
490 0 $a National perspectives on the development of public relations
500 $a Electronic book text.
500 $a Epublication based on: 9781137404244.
505 0 $a 1. Introduction-- Tom Watson 2. Bulgaria-- Dessislava Boshnakova 3. Croatia-- Ana Tkalac Vercic 4. Czech Republic-- Denisa Hejlova 5. Hungary-- Gyorgy Szondi 6. Poland-- Ryszard Lawniczak 7. Romania-- Adela Rogojinaru 8. Russia-- Katerina Tsetsura, Ludmila V. Minaeva and Nadezda Aydaeva 9. Slovenia-- Dejan Vercic 10. Ukraine-- Anastasiia Grynko and Katerina Tsetsura.
516 $a Document
520 $a The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This second book in the series focuses on Eastern Europe. $b The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.
538 $a PDF.
545 0 $a Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK, and Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.
650 0 $a Public relations $z Europe, Eastern. $3 1009323
650 7 $a Business and Management. $2 eflch $3 934826
650 7 $a Business strategy. $3 780307
650 7 $a International business. $2 bicssc $3 809043
650 7 $a Public relations. $3 557567
650 7 $a Sales & marketing. $2 bicssc $3 809430
856 4 $u http://www.palgraveconnect.com/doifinder/10.1057/9781137404268 $x 05 $z Online journal 'available contents' page