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Innovation and marketing in the phar...
~
Eliashberg, Jehoshua.
Innovation and marketing in the pharmaceutical industry = emerging practices, research, and policies /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Innovation and marketing in the pharmaceutical industry/ edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch.
Reminder of title:
emerging practices, research, and policies /
other author:
Ding, Min.
Published:
New York, NY :Springer New York : : 2014.,
Description:
vii, 768 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Pharmaceutical industry. -
Online resource:
http://dx.doi.org/10.1007/978-1-4614-7801-0
ISBN:
9781461478010 (electronic bk.)
Innovation and marketing in the pharmaceutical industry = emerging practices, research, and policies /
Innovation and marketing in the pharmaceutical industry
emerging practices, research, and policies /[electronic resource] :edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch. - New York, NY :Springer New York :2014. - vii, 768 p. :ill., digital ;24 cm.
ISBN: 9781461478010 (electronic bk.)Subjects--Topical Terms:
581826
Pharmaceutical industry.
Dewey Class. No.: 338.476151
Innovation and marketing in the pharmaceutical industry = emerging practices, research, and policies /
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emerging practices, research, and policies /
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edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch.
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