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Brainstorming and beyond = a user-centered design method /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brainstorming and beyond/ Chauncey Wilson.
其他題名:	a user-centered design method /
作者:	Wilson, Chauncey.
出版者:	Amsterdam :Morgan Kaufmann, : 2013.,
面頁冊數:	viii, 75 p. :ill. ; : 23 cm.;
附註:	"Portions of Chapter 1 are used with permission and have been updated and expanded upon from User Experience Re-Mastered"--Title page verso.
標題:	Brainstorming. -
電子資源:	click for full text (2015 TAEBDC PDA eBooks Trial, Trial Period: 2015.6.3-2015.12.31)
ISBN:	9780124071575 (electronic bk.)

Brainstorming and beyond = a user-centered design method /
Wilson, Chauncey.

Brainstorming and beyonda user-centered design method /[electronic resource] :Chauncey Wilson. - Amsterdam :Morgan Kaufmann,2013. - viii, 75 p. :ill. ;23 cm.

"Portions of Chapter 1 are used with permission and have been updated and expanded upon from User Experience Re-Mastered"--Title page verso.

Includes bibliographical references.

"Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success"--Amazon.com, viewed April 23, 2013.

ISBN: 9780124071575 (electronic bk.)

LCCN: 2012277616Subjects--Topical Terms:

1026897
Brainstorming.

LC Class. No.: BF408 / .W55 2013

Dewey Class. No.: 153.35

Brainstorming and beyond = a user-centered design method /
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504 $a Includes bibliographical references.
520 $a "Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success"--Amazon.com, viewed April 23, 2013.
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