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On the marketisation and marketing o...

Lowrie, Anthony.

On the marketisation and marketing of higher education /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	On the marketisation and marketing of higher education // edited by Anthony Lowrie and Jane Hemsley-Brown.
其他作者:	Lowrie, Anthony.
出版者:	London ;Routledge, : 2014.,
面頁冊數:	xiv, 219 p. :ill. ; : 26 cm.;
標題:	Education, Higher - Marketing. -
ISBN:	9780415725637 (cloth) :

On the marketisation and marketing of higher education /
On the marketisation and marketing of higher education /edited by Anthony Lowrie and Jane Hemsley-Brown. - London ;Routledge,2014. - xiv, 219 p. :ill. ;26 cm. - Key issues in marketing management. - Key issues in marketing management.

Includes bibliographical references and index.

Introduction: this thing called marketisation / Anthony Lowrie and Jane Hemsley-Brown -- Strategic, competitive, and co-operative approaches to internationalism in European business schools / Roger Bennett and Rita Kottasz -- Marketing strategy implementation in higher education: a mixed approach for model development and testing / Vik Naidoo and Terry Wu -- The consumerist turn in higher education: policy aspirations and outcomes / Rajani Naidoo, Avi Shankar and Ekant Veer -- Market subjectivity and neoliberal governmentality in higher education / Rohit Varman, Biswatosh Saha and Per Skalen -- Using student-choice behaviour to esitmate tuition elasticity in higher education / Robert E. Carter and David J. Curry -- The effects of pre-enrolment emotions and peer group interaction on students' satisfaction / Adrian Palmer and Nicole Koenig-Lewis -- The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: an empirical examination / Lesley Ledden, Stavros P. Kalafatis and Alex Mathioudakis -- Service recovery in higher education: does national culture play a role? / Thorsten Gruber, Ilma Nur Chowdhury and Alexander E. Reppel.

ISBN: 9780415725637 (cloth) :NT4253Subjects--Topical Terms:

933021
Education, Higher
--Marketing.

LC Class. No.: LB2342.82 / .O5 2013

Dewey Class. No.: 378.0688 / 23

On the marketisation and marketing of higher education /
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