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Emerging innovative marketing strate...
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Ray, Nilanjan, (1984-)
Emerging innovative marketing strategies in the tourism industry /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Emerging innovative marketing strategies in the tourism industry // Nilanjan Ray, [editor].
其他作者:
Ray, Nilanjan,
出版者:
Hersey, PA :Business Science Reference, : c2015.,
面頁冊數:
xxii, 425 p. :ill. ; : 30 cm.;
附註:
"Premier reference source"--Cover.
標題:
Tourism - Marketing. -
ISBN:
9781466686991 :
Emerging innovative marketing strategies in the tourism industry /
Emerging innovative marketing strategies in the tourism industry /
Nilanjan Ray, [editor]. - Hersey, PA :Business Science Reference,c2015. - xxii, 425 p. :ill. ;30 cm. - Advances in hospitality, tourism, and the services industry (AHTSI) book series.
"Premier reference source"--Cover.
Includes bibliographical references (p. 369-414) and index.
"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--
ISBN: 9781466686991 :NT6968
LCCN: 2015015133Subjects--Topical Terms:
599886
Tourism
--Marketing.
LC Class. No.: G155.A1 / E42853 2015
Dewey Class. No.: 910.68/8
Emerging innovative marketing strategies in the tourism industry /
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