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Integrating social media into busine...

Lee, In, (1958-)

Integrating social media into business practice, applications, management, and models /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Integrating social media into business practice, applications, management, and models // In Lee, [editor].
其他作者:	Lee, In,
出版者:	Hershey :Business Science Reference, : c2014.,
面頁冊數:	xix, 342 p. :ill. ; : 30 cm.;
附註:	"Premier reference source"--Cover.
標題:	Business enterprises - Technological innovations. -
ISBN:	9781466661820 :

Integrating social media into business practice, applications, management, and models /
Integrating social media into business practice, applications, management, and models /In Lee, [editor]. - Hershey :Business Science Reference,c2014. - xix, 342 p. :ill. ;30 cm. - Advances in e-business research (AEBR) book series.

"Premier reference source"--Cover.

Includes bibliographical references (p. 290-332) and index.

User involvement, open service innovations and social media : lessons from a case study / Ada Scupola and Hanne Westh Nicolajsen -- Impact of general social media experience on usefulness for business in the workplace / Donald L. Amoroso Tsuneki Mukahi, and Mikako Ogawa -- Influence of corporate social media in strategic decision processes / S. Venkataraman and Ranjan Das -- Using the power of social media marketing to build consumer-based brand equity / Kelley O'Reilly and Karen M. Lancendorfer -- Viral advertising and the implications of social media / Maria Petrescu -- Social media : the issues, benefits and strategies for brands / Jenny Rowley, Catherine Ashworth, and Jeff McCarthy -- An application of the design science approach to create and evaluate a social media crime reporting tool / Opal Donaldson -- Using social media in the workplace : how "lenovo central" brings employees together / Karen Mishra, Khaner Walker, & Aneil Mishra -- How generation Y perceives social networking applications in corporate environment? / Imed Boughzala -- Social media opportunities for market-driven firms / Elisa Arrigo -- Web 2.0 and social media in today's business world / Edward Chen -- Re-conceptualizing relational integrated marketing communications from the perspective of social CRM / Kanghyun Yoon and Jeanetta Sims -- The role of social media in the knowledge-based organizations / Kijpokin Kasemsap -- Social shopping management : a case of groupon / In Lee.

"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--

ISBN: 9781466661820 :NT7349

LCCN: 2014013709Subjects--Topical Terms:

585648
Business enterprises
--Technological innovations.

LC Class. No.: HF1008 / .I4658 2014

Dewey Class. No.: 302.23/1068

Integrating social media into business practice, applications, management, and models /
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245 0 0 $a Integrating social media into business practice, applications, management, and models / $c In Lee, [editor].
260 $a Hershey : $b Business Science Reference, $c c2014.
300 $a xix, 342 p. : $b ill. ; $c 30 cm.
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500 $a "Premier reference source"--Cover.
504 $a Includes bibliographical references (p. 290-332) and index.
505 0 $a User involvement, open service innovations and social media : lessons from a case study / Ada Scupola and Hanne Westh Nicolajsen -- Impact of general social media experience on usefulness for business in the workplace / Donald L. Amoroso Tsuneki Mukahi, and Mikako Ogawa -- Influence of corporate social media in strategic decision processes / S. Venkataraman and Ranjan Das -- Using the power of social media marketing to build consumer-based brand equity / Kelley O'Reilly and Karen M. Lancendorfer -- Viral advertising and the implications of social media / Maria Petrescu -- Social media : the issues, benefits and strategies for brands / Jenny Rowley, Catherine Ashworth, and Jeff McCarthy -- An application of the design science approach to create and evaluate a social media crime reporting tool / Opal Donaldson -- Using social media in the workplace : how "lenovo central" brings employees together / Karen Mishra, Khaner Walker, & Aneil Mishra -- How generation Y perceives social networking applications in corporate environment? / Imed Boughzala -- Social media opportunities for market-driven firms / Elisa Arrigo -- Web 2.0 and social media in today's business world / Edward Chen -- Re-conceptualizing relational integrated marketing communications from the perspective of social CRM / Kanghyun Yoon and Jeanetta Sims -- The role of social media in the knowledge-based organizations / Kijpokin Kasemsap -- Social shopping management : a case of groupon / In Lee.
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