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Relationship marketing = a consumer ...

Warnaby, Gary.

Relationship marketing = a consumer experience approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Relationship marketing/ Steve Baron, Tony Conway, Gary Warnaby.
其他題名:	a consumer experience approach /
作者:	Baron, Steve.
其他作者:	Warnaby, Gary.
出版者:	Los Angeles :Sage, : 2010.,
面頁冊數:	1 online resource (viii, 202 p.) :ill. :
標題:	Customer relations. -
電子資源:	http://www.sageereference.com/view/relationship-marketing/SAGE.xml
ISBN:	9781446200315 (electronic bk.)

Relationship marketing = a consumer experience approach /
Baron, Steve.

Relationship marketinga consumer experience approach /[electronic resource] :Steve Baron, Tony Conway, Gary Warnaby. - Los Angeles :Sage,2010. - 1 online resource (viii, 202 p.) :ill. - Advanced marketing series. - Advanced marketing series (Los Angeles, Calif.).

Includes bibliographical references and index.

Origins and history of relationship marketing -- Relationship marketing themes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future.

The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.

ISBN: 9781446200315 (electronic bk.)Subjects--Topical Terms:

560399
Customer relations.

LC Class. No.: HF5415.55 / .B376 2010eb

Dewey Class. No.: 658.812

Relationship marketing = a consumer experience approach /
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020 $a 9781446200315 (electronic bk.)
020 $a 1446200310 (electronic bk.)
020 $a 9781446251096 (electronic bk.)
020 $a 1446251098 (electronic bk.)
020 $z 9781412931229
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020 $z 9781412931212
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035 $a ocn906216401
040 $a U3G $b eng $c U3G $d OCLCO $d YDXCP $d COO $d OCLCF
050 4 $a HF5415.55 $b .B376 2010eb
082 0 4 $a 658.812 $2 22
100 1 $a Baron, Steve. $3 1056693
245 1 0 $a Relationship marketing $h [electronic resource] : $b a consumer experience approach / $c Steve Baron, Tony Conway, Gary Warnaby.
260 $a Los Angeles : $b Sage, $c 2010.
300 $a 1 online resource (viii, 202 p.) : $b ill.
490 1 $a Advanced marketing series
504 $a Includes bibliographical references and index.
505 0 $a Origins and history of relationship marketing -- Relationship marketing themes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future.
520 8 $a The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
588 $a Description based on print version record.
650 0 $a Customer relations. $3 560399
650 0 $a Relationship marketing. $3 561927
700 1 $a Warnaby, Gary. $3 1056694
700 1 $a Conway, Tony. $3 1056695
830 0 $a Advanced marketing series (Los Angeles, Calif.) $3 1056696
856 4 0 $u http://www.sageereference.com/view/relationship-marketing/SAGE.xml

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