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Innovations in services marketing and management : = strategies for emerging economies /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Innovations in services marketing and management :/ Anita Goyal, editor.
Reminder of title:	strategies for emerging economies /
other author:	Goyal, Anita,
Description:	PDFs (328 pages)
Subject:	Service industries - Marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1
ISBN:	9781466646728 (ebook)

Innovations in services marketing and management : = strategies for emerging economies /
Innovations in services marketing and management :strategies for emerging economies /Anita Goyal, editor. - PDFs (328 pages)

Includes bibliographical references.

Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch -- MarketMaker: an innovative network-oriented services marketing strategy for emerging economies / Chyi-Lyi (Kathleen) Liang -- Innovation in medical tourism service marketing: a case of India / Anita Medhekar, Ho Yin Wong, John Hall -- Initiating an organizational change management process: achieving service quality in emerging economies / Anjan J. Sarma -- Market research through online custom panel: co-creation value and customer relationship / Renata Bendit Katarivas, Zilla Patricia Bendit, Benjamin Rosenthal -- Innovation in offer of services for manufacturing enterprises: new experiences based on emerging technologies / Sergio Ricardo Mazini, Edimilson Ricardo Azevedo Novaes -- Good treats: eating out not just for joy but also for well-being / Harish Sujan, Silvio Borrero, David Cranage -- Interaction strategy in co-creation: a case of bus transportation services and its consumer community in Indonesia / Eka Ardianto -- Medical tourism: a conceptual framework for an innovation in global healthcare provision / Anita Medhekar, Ho Yin Wong, John Hall -- Healthcare services delivery in India: special reference to mother and child health / Ajith Paninchukunnath -- Marketing of library and information products and services: using services marketing mix / Kavita Chaddha -- Managing public service innovation in emerging countries: experiences and lessons from China Railway / Fuxiang Wei, Shuqin Zhang -- The customer relationship management as an element of the acceleration of society evolution: the case of the emergence of hypermodernity in Madagascar / Lova Mirella Rakotomalala Ramandimbiarison -- Establishing the linkage between internal market orientation and service innovation / Gurjeet Kaur, Shruti Gupta -- Quality of work/life and service quality / Ritu Narang, Smita Singh -- Integrating psychological contract and service-related outcomes in emerging economies: a proposed conceptual framework / Smirti Kutaula, Vishal Talwar -- Hospitality innovations in the emerging experience economy: a case study of the Oberoi Resorts / Sonia Bharwani.

Restricted to subscribers or individual electronic text purchasers.

"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466646728 (ebook)

Standard No.: 10.4018/978-1-4666-4671-1doi

LCCN: 2013025561Subjects--Topical Terms:

633414
Service industries
--Marketing.Subjects--Index Terms:

Change management

LC Class. No.: HD9980.5 / .I572 2014e

Dewey Class. No.: 658.8

Innovations in services marketing and management : = strategies for emerging economies /
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020 $a 9781466646711 (hardcover)
024 7 $a 10.4018/978-1-4666-4671-1 $2 doi
035 $a (CaBNVSL)gtp00557201
035 $a (OCoLC)861448467
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082 0 4 $a 658.8 $2 23
245 0 0 $a Innovations in services marketing and management : $b strategies for emerging economies / $c Anita Goyal, editor.
264 1 $a Hershey, Pennsylvania (701 E. Chocolate Ave., Hershey, PA, 17033) : $b IGI Global, $c [2014]
300 $a PDFs (328 pages)
336 $a text $2 rdacontent
337 $a electronic $2 isbdmedia
338 $a online resource $2 rdacarrier
504 $a Includes bibliographical references.
505 0 $a Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch -- MarketMaker: an innovative network-oriented services marketing strategy for emerging economies / Chyi-Lyi (Kathleen) Liang -- Innovation in medical tourism service marketing: a case of India / Anita Medhekar, Ho Yin Wong, John Hall -- Initiating an organizational change management process: achieving service quality in emerging economies / Anjan J. Sarma -- Market research through online custom panel: co-creation value and customer relationship / Renata Bendit Katarivas, Zilla Patricia Bendit, Benjamin Rosenthal -- Innovation in offer of services for manufacturing enterprises: new experiences based on emerging technologies / Sergio Ricardo Mazini, Edimilson Ricardo Azevedo Novaes -- Good treats: eating out not just for joy but also for well-being / Harish Sujan, Silvio Borrero, David Cranage -- Interaction strategy in co-creation: a case of bus transportation services and its consumer community in Indonesia / Eka Ardianto -- Medical tourism: a conceptual framework for an innovation in global healthcare provision / Anita Medhekar, Ho Yin Wong, John Hall -- Healthcare services delivery in India: special reference to mother and child health / Ajith Paninchukunnath -- Marketing of library and information products and services: using services marketing mix / Kavita Chaddha -- Managing public service innovation in emerging countries: experiences and lessons from China Railway / Fuxiang Wei, Shuqin Zhang -- The customer relationship management as an element of the acceleration of society evolution: the case of the emergence of hypermodernity in Madagascar / Lova Mirella Rakotomalala Ramandimbiarison -- Establishing the linkage between internal market orientation and service innovation / Gurjeet Kaur, Shruti Gupta -- Quality of work/life and service quality / Ritu Narang, Smita Singh -- Integrating psychological contract and service-related outcomes in emerging economies: a proposed conceptual framework / Smirti Kutaula, Vishal Talwar -- Hospitality innovations in the emerging experience economy: a case study of the Oberoi Resorts / Sonia Bharwani.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Service industries $x Marketing. $3 633414
650 0 $a Service industries $x Management. $3 571100
650 0 $a Marketing $x Mangement $v Case studies. $3 1057180
653 $a Change management
653 $a Customer relationship management
653 $a Employee management
653 $a Healthcare delivery
653 $a Innovative marketing strategies
653 $a Market orientation
653 $a Organizational innovations
653 $a Public service innovation
653 $a Society and the consumer
700 1 $a Goyal, Anita, $d 1972- $e editor. $3 1057179
710 2 $a IGI Global, $e publisher. $3 1057167
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1