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Ambush marketing in sports = theory ...
~
Nufer, Gerd.
Ambush marketing in sports = theory and practice /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Ambush marketing in sports/ Gerd Nufer.
其他題名:
theory and practice /
作者:
Nufer, Gerd.
出版者:
Abingdon, Oxon :Routledge, : c2013.,
面頁冊數:
xiv, 157 p. :ill., port. :
標題:
Sports - Marketing. -
電子資源:
http://www.tandfebooks.com/isbn/9780203371282
ISBN:
9780203371282 (e-book : PDF)
Ambush marketing in sports = theory and practice /
Nufer, Gerd.
Ambush marketing in sports
theory and practice /[electronic resource] :Gerd Nufer. - Abingdon, Oxon :Routledge,c2013. - xiv, 157 p. :ill., port. - Routledge sports marketing.
Includes bibliographical references and index.
1. Introduction -- 2. Theoretical foundation of ambush marketing -- 3. Ambush marketing in practice -- 4. Structuring the strategies and manifestations of ambush marketing -- 5. Consequences of ambush marketing -- 6. Interdisciplinary evaluation of ambush marketing -- 7. Prevention of ambush marketing -- 8. Empirical research on the impact of ambush marketing -- 9. Critical assessment of ambush marketing -- 10. Final observations.
Mode of access: World Wide Web.
ISBN: 9780203371282 (e-book : PDF)Subjects--Topical Terms:
570556
Sports
--Marketing.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: GV716 / .N84 2013
Dewey Class. No.: 796.069 / N964
Ambush marketing in sports = theory and practice /
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1. Introduction -- 2. Theoretical foundation of ambush marketing -- 3. Ambush marketing in practice -- 4. Structuring the strategies and manifestations of ambush marketing -- 5. Consequences of ambush marketing -- 6. Interdisciplinary evaluation of ambush marketing -- 7. Prevention of ambush marketing -- 8. Empirical research on the impact of ambush marketing -- 9. Critical assessment of ambush marketing -- 10. Final observations.
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