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Classical rhetoric and modern public...

Marsh, Charles, (1955-)

Classical rhetoric and modern public relations = an Isocratean model /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Classical rhetoric and modern public relations/ Charles Marsh.
其他題名:	an Isocratean model /
作者:	Marsh, Charles,
出版者:	New York :Routledge, : 2013.,
面頁冊數:	xii, 196 p.
標題:	Rhetoric - Political aspects. -
電子資源:	http://www.tandfebooks.com/isbn/9780203102985
ISBN:	9780203102985 (e-book : PDF)

Classical rhetoric and modern public relations = an Isocratean model /
Marsh, Charles,1955-

Classical rhetoric and modern public relationsan Isocratean model /[electronic resource] :Charles Marsh. - New York :Routledge,2013. - xii, 196 p. - Routledge research in public relations ;1. - Routledge research in public relations ;1..

Includes bibliographical references (p. [175]-187) and index.

1. Isocrates and modern public relations : an overview -- 2. Sophrosyne and Dikaiosyne : Isocrates' concentric ethics -- 3. Peitho : an Isocratean model of persuasion -- 4. Homonoia : Isocratean rhetoric and public relations' social harmony frameworks -- 5. Koinos Bios : Isocratean rhetoric and the reflective paradigm -- 6. Logos and Dunamis : Isocrates and postmodern public relate -- 7. Syggrammata : Isocratean planning and new media -- 8. Paideia : Isocrates' rhetorical education -- 9. Antilogia : speaking against Isocrates -- 10. Mimesis : rediscovering Isocrates.

Mode of access: World Wide Web.

ISBN: 9780203102985 (e-book : PDF)Subjects--Personal Names:

1057634
Isocrates
--Criticism and interpretation.Subjects--Topical Terms:

558060
Rhetoric
--Political aspects.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: PA4218 / .M27 2013

Dewey Class. No.: 885.01 / M365

Classical rhetoric and modern public relations = an Isocratean model /
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100 1 $a Marsh, Charles, $d 1955- $3 1057633
245 1 0 $a Classical rhetoric and modern public relations $h [electronic resource] : $b an Isocratean model / $c Charles Marsh.
260 $a New York : $b Routledge, $c 2013.
300 $a xii, 196 p.
490 1 $a Routledge research in public relations ; $v 1
504 $a Includes bibliographical references (p. [175]-187) and index.
505 0 $a 1. Isocrates and modern public relations : an overview -- 2. Sophrosyne and Dikaiosyne : Isocrates' concentric ethics -- 3. Peitho : an Isocratean model of persuasion -- 4. Homonoia : Isocratean rhetoric and public relations' social harmony frameworks -- 5. Koinos Bios : Isocratean rhetoric and the reflective paradigm -- 6. Logos and Dunamis : Isocrates and postmodern public relate -- 7. Syggrammata : Isocratean planning and new media -- 8. Paideia : Isocrates' rhetorical education -- 9. Antilogia : speaking against Isocrates -- 10. Mimesis : rediscovering Isocrates.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
600 0 0 $a Isocrates $x Criticism and interpretation. $3 1057634
650 0 $a Rhetoric $x Political aspects. $3 558060
650 0 $a Rhetoric, Ancient. $3 560578
650 0 $a Education, Greek $x Philosophy. $3 1057636
655 7 $a Electronic books. $2 local $3 554714
776 1 $z 9780415626002 (hardback)
830 0 $a Routledge research in public relations ; $v 1. $3 1057635
856 4 0 $u http://www.tandfebooks.com/isbn/9780203102985

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