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Global sport marketing = contemporar...
~
Richelieu, Andre.
Global sport marketing = contemporary issues and practice /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Global sport marketing/ edited by Michel Desbordes and Andre Richelieu.
Reminder of title:
contemporary issues and practice /
other author:
Desbordes, Michel.
Published:
Abingdon [England] ;Routledge, : 2012.,
Description:
xiv, 194 p. :ill. :
Subject:
Sports - Cross-cultural studies. - Marketing -
Online resource:
http://www.tandfebooks.com/isbn/9780203126462
ISBN:
9780203126462 (e-book : PDF)
Global sport marketing = contemporary issues and practice /
Global sport marketing
contemporary issues and practice /[electronic resource] :edited by Michel Desbordes and Andre Richelieu. - Abingdon [England] ;Routledge,2012. - xiv, 194 p. :ill. - Routledge research in sport business and management.
Includes bibliographical references and index.
pt. 1. Management of the brand and its internationalization -- pt. 2. Events and their experiential dimension.
Mode of access: World Wide Web.
ISBN: 9780203126462 (e-book : PDF)Subjects--Topical Terms:
1057726
Sports
--Marketing--Cross-cultural studies.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: GV716 / .G56 2012
Dewey Class. No.: 796.0688 / G562
Global sport marketing = contemporary issues and practice /
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Global sport marketing
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[electronic resource] :
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contemporary issues and practice /
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edited by Michel Desbordes and Andre Richelieu.
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Abingdon [England] ;
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New York :
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Routledge,
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2012.
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xiv, 194 p. :
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ill.
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Routledge research in sport business and management
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Includes bibliographical references and index.
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pt. 1. Management of the brand and its internationalization -- pt. 2. Events and their experiential dimension.
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Also available in print edition.
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Mode of access: World Wide Web.
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Sports
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Marketing
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Cross-cultural studies.
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Sports and globalization
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Desbordes, Michel.
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Richelieu, Andre.
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9780415507202 (hardback)
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http://www.tandfebooks.com/isbn/9780203126462
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