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A functional analysis of political t...
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Benoit, William L.
A functional analysis of political television advertisements
Record Type:
Language materials, printed : Monograph/item
Title/Author:
A functional analysis of political television advertisements/ William L. Benoit.
Author:
Benoit, William L.
Published:
Lanham, Maryland :Lexington Books, : 2014,
Description:
viii, 239 pages ;24 cm.;
Subject:
Advertising, Political - United States. -
Subject:
United States - Defenses -
Online resource:
http://TAEBDC.eblib.com/patron/FullRecord.aspx?p=1663932
ISBN:
9780739188989 (cloth : alk. paper)
A functional analysis of political television advertisements
Benoit, William L.
A functional analysis of political television advertisements
[electronic resource] /William L. Benoit. - Lanham, Maryland :Lexington Books,2014 - viii, 239 pages ;24 cm.
Includes bibliographical references and index.
Introduction : political television spots -- Method : the functional approach to political advertising -- In the beginning, 1952, 1956; the Democrats ascend, 1960, 1964 -- Nixon's return, 1968, 1972; after Watergate, 1976, 1980 -- Republicans in control, 1984, 1988; the end of the millennium, 1992, 1996 -- George W. Bush in the Oval Office, 2000, 2004; Barack Obama, African American president, 2008, 2012 -- Third-party candidate political TV spots : another choice -- Other theories : issue ownership and functional federalism in political TV spots -- Non-presidential and non-U.S. TV spots -- Trends and contrasts of political television spots -- Development of american political television spots -- Conclusions and implications.
ISBN: 9780739188989 (cloth : alk. paper)Subjects--Topical Terms:
584889
Advertising, Political
--United States.Subjects--Geographical Terms:
528513
United States
--Defenses
LC Class. No.: JF2112.A4 / B46 2014
Dewey Class. No.: 324.7/30973
A functional analysis of political television advertisements
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William L. Benoit.
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2014
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viii, 239 pages ;
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24 cm.
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Includes bibliographical references and index.
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Introduction : political television spots -- Method : the functional approach to political advertising -- In the beginning, 1952, 1956; the Democrats ascend, 1960, 1964 -- Nixon's return, 1968, 1972; after Watergate, 1976, 1980 -- Republicans in control, 1984, 1988; the end of the millennium, 1992, 1996 -- George W. Bush in the Oval Office, 2000, 2004; Barack Obama, African American president, 2008, 2012 -- Third-party candidate political TV spots : another choice -- Other theories : issue ownership and functional federalism in political TV spots -- Non-presidential and non-U.S. TV spots -- Trends and contrasts of political television spots -- Development of american political television spots -- Conclusions and implications.
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Presidents
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http://TAEBDC.eblib.com/patron/FullRecord.aspx?p=1663932
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