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Brand management in emerging markets = theories and practice /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand management in emerging markets/ Cheng Lu Wang and Jiaxun He, editors.
Reminder of title:	theories and practice /
other author:	Wang, Chenglu,
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global, : [2014],
Description:	PDFs (331 pages).
Subject:	Product management - Developing countries. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6242-1
ISBN:	9781466662438

Brand management in emerging markets = theories and practice /
Brand management in emerging marketstheories and practice /[electronic resource] :Cheng Lu Wang and Jiaxun He, editors. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2014] - PDFs (331 pages).

Includes bibliographical references.

The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He -- Influence of trust and affect on brand loyalty and brand performance: the case of Indian television news channels / Madhupa Bakshi, Prashant Mishra -- Authenticity in the mirror of consumer memories, or drinking champagne in Russia / Maria Kniazeva, Steve Charters -- Self-brand congruity and brand communication / Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker -- Brand positioning through print advertising / JuanJuan Xu, Yeqing Bao, Timothy D. Landry -- Branding and CSR in Indian agribusiness / Anup Raj -- Managing brands at risk: the case of Turkey / Elif Yolbulan Okan -- Luxury brand perception and consumer attitude to extended luxury brand: a case of Korean young consumers / Hao Zhang, Xiaoyu Zhao, Changhan Lee -- Luxury consumers and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the example of Poland / Agnieszka Wilczak, Monika Skorek -- Appellation of origin brands in China / Yongge Niu, Cheng Lu Wang -- Modernization, consumer personalities, and global brand attitudes / Qianqian Li, William Wei, Qiuzhi Xue -- Building China's global brands / Donald E. Sexton.

Restricted to subscribers or individual electronic text purchasers.

"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466662438

Standard No.: 10.4018/978-1-4666-6242-1doiSubjects--Topical Terms:

1097420
Product management
--Developing countries.

LC Class. No.: HF5415.15 / .B6664 2014e

Dewey Class. No.: 658.8/27091724

Brand management in emerging markets = theories and practice /
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245 0 0 $a Brand management in emerging markets $h [electronic resource] : $b theories and practice / $c Cheng Lu Wang and Jiaxun He, editors.
260 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2014]
300 $a PDFs (331 pages).
504 $a Includes bibliographical references.
505 0 $a The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He -- Influence of trust and affect on brand loyalty and brand performance: the case of Indian television news channels / Madhupa Bakshi, Prashant Mishra -- Authenticity in the mirror of consumer memories, or drinking champagne in Russia / Maria Kniazeva, Steve Charters -- Self-brand congruity and brand communication / Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker -- Brand positioning through print advertising / JuanJuan Xu, Yeqing Bao, Timothy D. Landry -- Branding and CSR in Indian agribusiness / Anup Raj -- Managing brands at risk: the case of Turkey / Elif Yolbulan Okan -- Luxury brand perception and consumer attitude to extended luxury brand: a case of Korean young consumers / Hao Zhang, Xiaoyu Zhao, Changhan Lee -- Luxury consumers and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the example of Poland / Agnieszka Wilczak, Monika Skorek -- Appellation of origin brands in China / Yongge Niu, Cheng Lu Wang -- Modernization, consumer personalities, and global brand attitudes / Qianqian Li, William Wei, Qiuzhi Xue -- Building China's global brands / Donald E. Sexton.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 09/19/2014).
650 0 $a Product management $z Developing countries. $3 1097420
650 0 $a Brand choice $z Developing countries. $3 1097421
650 0 $a Branding (Marketing) $z Developing countries. $3 941316
650 0 $a Marketing $z Developing countries. $3 932552
700 1 $a Wang, Chenglu, $e editor. $3 1097418
700 1 $a He, Jiaxun, $d 1969- $e editor. $3 1097419
710 2 $a IGI Global, $e publisher. $3 1057167
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6242-1